Responsibilities

• Lifecycle Campaign Management: Build, QA, schedule, and optimize lifecycle marketing campaigns and automated customer journeys across email, push, SMS, and other channels within Iterable
• Support the full customer lifecycle, including lead capture, lead nurture, conversion, onboarding, member engagement, churn prevention, and reactivation efforts
• Maintain strong operational excellence through detailed QA processes, campaign documentation, and ongoing optimization of lifecycle workflows and best practices
• Testing, Personalization & Optimization: Execute ongoing A/B testing across messaging, offers, audience segmentation, timing, and channels to improve lifecycle performance and customer engagement
• Help evolve trigger-based and behavioral messaging programs, including onboarding journeys, inactivity nudges, milestone campaigns, and personalized engagement communications
• Monitor and analyze campaign performance, identifying trends and opportunities to improve key business metrics including conversion, activation, engagement, churn, and reactivation
• Cross-Functional Collaboration: Partner with Creative, Product, Analytics, and Site teams to develop personalized customer experiences that drive purchases, activation, retention, and long-term member value
• Collaborate with Site teams on lead capture forms, landing pages, and acquisition flows to support lead generation and conversion optimization
• Collaborate with Analytics teams to develop reporting frameworks, audience insights, and lifecycle performance recommendations
• Support broader lifecycle roadmap planning by bringing forward testing ideas, customer insights, and optimization opportunities

Requirements

• 3–5 years of experience in lifecycle marketing, CRM, retention marketing, or email marketing, preferably within a subscription, DTC, or high-growth consumer business
• Hands-on experience building and managing campaigns within a CRM or marketing automation platform; Iterable experience strongly preferred
• Strong understanding of audience segmentation, personalization, and lifecycle marketing best practices
• Analytical and data-driven, with experience using campaign performance insights to inform testing and optimization strategies
• Experience executing A/B testing and applying learnings to improve conversion, engagement, and retention outcomes
• Highly detail-oriented with strong organizational and project management skills, including campaign QA and execution management
• Strong cross-functional collaboration and communication skills, with the ability to work effectively across Creative, Analytics, and Site teams
• Self-starter who is comfortable managing multiple priorities in a fast-paced environment and proactively identifying opportunities for improvement
• This is a hybrid role based out of our Boston office

Benefits

• Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
• Unlimited PTO Policy
• 401k
• Free Membership to the Hydrow App and access to a free Hydrow
• ➕ MORE!
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