Lifecycle Marketing Manager at DeleteMe | USA

DeleteMe

Lifecycle Marketing Manager

USA (On-site)

Salary Not AvailableMid Level6+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

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Job Summary

Drive lifecycle marketing for a consumer SaaS/subscription focused team, owning onboarding through retention and expansion.

Own lifecycle strategy and execution across channels
Must-have: 6+ years in lifecycle marketing with cross-functional product/engineering collaboration
Standout: Experience with Braze/Iterable or similar product-integrated campaigns

Job Description

Responsibilities

Own lifecycle strategy and execution from onboarding through retention, expansion, and winback across channels like email, in-app, push, and SMS
Partner closely with Product and Engineering to define and implement user-level triggers, event tracking, and product experiments tied to lifecycle outcomes
Deeply understand the customer journey to identify friction points, design solutions, and communicate value throughout the member experience
Improve email deliverability and performance, ensuring campaigns follow best practices, maintain sender reputation, and meet compliance standards
Develop advanced segmentation and personalization strategies to ensure the right message reaches the right user at the right time
Design upsell and expansion programs for converting users to annual plans, multi-seat subscriptions, and higher-value tiers
Run rigorous experimentation and reporting, using A/B testing and lift analysis to optimize conversion, engagement, and retention
Collaborate with Customer Support and CX to proactively address pain points and reduce ticket volume through smart lifecycle interventions
Report on lifecycle KPIs and build dashboards to track performance over time

Requirements

Minimum of 6+ years of experience in lifecycle marketing, retention, or product-led growth roles—preferably in consumer SaaS or subscription businesses
Strong track record of working cross-functionally with Product and Engineering to build personalized, product-integrated marketing
Deep knowledge of email deliverability best practices, authentication protocols (SPF, DKIM, DMARC), and compliance (CAN-SPAM, GDPR)
Experience managing customer journeys in tools like Braze, Iterable, Customer.io, or similar
Data-savvy with strong command of segmentation, cohort analysis, experimentation, and SQL (or a willingness to get scrappy)
Exceptional communicator and project manager with a bias for action
Passion for online privacy, consumer protection, and making the web safer for everyone
This role may require occasional domestic and international travel. All standard travel expenses will be covered in accordance with the company's travel reimbursement policy

Benefits

Comprehensive health benefits - Medical, Vision, Dental
Flexible work schedule
Generous 401k matching up to 6%
20 days paid time off
15 sick days
12 company-paid holidays
Childcare expense reimbursement
Fitness and cell phone reimbursement
Birthday time off

DeleteMe

3.5 Glassdoor

Your personal information is available for public consumption. This makes you–and the organization you work for–an easy target for abuses ranging from identity theft, robocalls, and spam texts to social engineering, and executive and employee threats. DeleteMe removes unwanted instances of personal information from online sources; making it simple for our customers to keep their personal data from being used and abused by others.With over 100 Million individual pieces of data successfully removed since 2010, DeleteMe is the category-defining market leader in the personal data removal space.

Founded in 2010

Boston, Massachusetts, USA

214 employees (11 in marketing)

joindeleteme.com

66% recommend to a friend

100% CEO approval