Lifecycle marketing manager

USA (On-site)

$60K/yr – $80K/yrMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end CRM campaigns for boxing events, coordinating cross-functional teams to drive engagement, retention and revenue across multiple fight schedules and lifecycle programmes.

  • Lead segmentation, personalisation and lifecycle activity with a data-driven, test-and-learn approach.
  • Collaborate with product, content and analytics teams across international markets to optimise outcomes.

Job Description

Responsibilities

  • Build and deliver multi-channel CRM campaigns supporting boxing schedules, driving revenue, upgrades, retention and subscriber growth.
  • Own CRM activity across key events including fight schedules, major bouts, PPV campaigns and always-on lifecycle programmes.
  • Drive personalisation and advanced segmentation to maximise relevance, engagement and conversion.
  • Lead creative briefing and coordination, producing compelling CRM communications that resonate with fight fans.
  • Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence and targeting.
  • Report on campaign performance, identifying insights and opportunities to improve commercial outcomes.
  • Manage multiple concurrent workstreams in a fast-paced, commercially driven environment.
  • Work cross-functionally with product, content, data and analytics teams across international markets.
  • Build strong stakeholder relationships and operate effectively within a global matrix organisation.

Requirements

  • 2+ years' experience in a CRM role
  • Proven experience delivering end-to-end CRM campaigns in a commercial environment.
  • Strong copywriting skills with an eye for creative detail and audience relevance.
  • Confidence working across segmentation, personalisation and CRM lifecycle activity.
  • Experience managing multiple priorities in a fast-paced, deadline-driven setting.
  • Excellent stakeholder management and communication skills.
  • Strong problem-solving skills and a proactive approach to delivering results.
  • Ability and willingness to work closely with UK and European teams.

Benefits

  • Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident and short and long-term disability covering) and a 401(k) retirement plan. You’ll also find a family friendly community and learning and development resources.
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DAZN

We are DAZN. We are innovators, game-changers and pioneers. Together, we bring ambition to life.We are the digital leader in global sports media. We are home to the world’s largest, fastest-growing sports streaming service. We're using world-class technology to revolutionise the industry.As part of our team you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere.For us, it's all about Limitless Ambition - never settling, always restless, always wanting more for our customers. We're growing fast and have made a big impact so far, and that's just the beginning. There's so much we can do. Working with us is exciting, empowering and truly global. We are committed to fostering an inclusive environment, both inside and outside of our walls, that values equality and diversity. A place where everyone can contribute at the highest level and have their voices heard. For us, this means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.If you’d like to include a cover letter with your application, that’s fine. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience. Our aim is to make our hiring processes as accessible for everyone as possible. We will do our best to accommodate adjustments for interviews. If you're ambitious, inventive, passionate, brave and supportive, then you're the kind of person who's going to enjoy life at DAZN.We look forward to hearing from you!

Founded in 2015
London, England, GBR
3.8K employees (1,007 in marketing)

Traffic Signals

Monthly Visitors
275.7K
Traffic Source Mix
Search
52.2%
Direct
30.5%
Referral
11.4%
Social
4.9%
Paid
0.7%

Headcount Trend

Current headcount: ~3.8K

Marketing Team

Marketing Team Size
755 (20% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
5

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