Responsibilities

• Lifecycle Journey Ownership
• Design and optimize multi-channel journeys (email, SMS, phone, AI agent) to improve inquiry to enrollment conversion.
• Build and refine end to end communication flows that move prospects from inquiry to application and enrollment.
• Identify friction points and implement workflows that improve internal efficiency and enhance the student experience.
• Explore new tools and approaches to drive smarter, more scalable engagement.
• Data & Performance
• Monitor and analyze key metrics and overall performance daily to identify actionable insights.
• Present results and recommendations to internal and external stakeholders.
• Collaborate with marketing, product, and student services teams to improve full-funnel marketing performance.

Requirements

• 5+ years of experience in B2C lifecycle marketing
• Ability to operate in a fast-paced, experimentation-driven environment
• Strong understanding of customer journey design, funnel optimization, and conversion drivers.
• Hands-on experience with A/B testing and experimentation frameworks.
• Familiarity with AI tools for content creation, testing, or workflow automation.
• Ability to translate data into clear actions and measurable improvements (PowerBI, Salesforce, Marketing Cloud).
• Higher education marketing experience preferred but not required if you're a fast learned with relevant B2C depth.

Benefits

• Opportunity to participate in building something important
• Casual work environment in Denver
• Experienced management team that enjoys the work – and loves education
• Competitive salary
• Medical/Dental/Vision Insurance
• 401K plan
• Unlimited PTO policy
• Wellness Program
• Flexible work model
• Community giving/volunteer program