Lifecycle Marketing Manager at | Denver, CO | $85K/yr – $100K/yr

Lifecycle Marketing Manager

Denver, CO (Unknown)

$85K/yr – $100K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own lifecycle and multi-channel journey optimization to lift inquiry-to-enrollment conversion while coordinating between marketing, product, and student services.

Lifecycle ownership: design, test, and refine journeys across email, SMS, phone, and AI agents.
Performance & insights: monitor daily metrics, run experiments, and translate data into actions in BI and CRM tools.
Cross-functional execution: align funnel improvements with product and student services to boost full-funnel results.

Job Description

Responsibilities

Lifecycle Journey Ownership
Design and optimize multi-channel journeys (email, SMS, phone, AI agent) to improve inquiry to enrollment conversion.
Build and refine end to end communication flows that move prospects from inquiry to application and enrollment.
Identify friction points and implement workflows that improve internal efficiency and enhance the student experience.
Explore new tools and approaches to drive smarter, more scalable engagement.
Data & Performance
Monitor and analyze key metrics and overall performance daily to identify actionable insights.
Present results and recommendations to internal and external stakeholders.
Collaborate with marketing, product, and student services teams to improve full-funnel marketing performance.

Requirements

5+ years of experience in B2C lifecycle marketing
Ability to operate in a fast-paced, experimentation-driven environment
Strong understanding of customer journey design, funnel optimization, and conversion drivers.
Hands-on experience with A/B testing and experimentation frameworks.
Familiarity with AI tools for content creation, testing, or workflow automation.
Ability to translate data into clear actions and measurable improvements (PowerBI, Salesforce, Marketing Cloud).
Higher education marketing experience preferred but not required if you're a fast learned with relevant B2C depth.