Lifecycle Marketing Manager at ClassPass | USA

Lifecycle Marketing Manager

USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own activation and onboarding lifecycle for a benefits program with data driven optimization, cross functional alignment, and AI assisted automation.

Own lifecycle ownership to activate sign ups and sustain engagement across evergreen campaigns and seasonal pushes.
Build, test, and optimize Braze campaigns, from segmentation to canvases to deployment, across channels.

Job Description

Responsibilities: Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas
Responsibilities: Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth
Responsibilities: Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail
Responsibilities: Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign
Responsibilities: Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders
Responsibilities: Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle
Responsibilities: Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows

Requirements: 3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles
Requirements: Hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail
Requirements: A track record of driving activation, sign-up, or conversion metrics with measurable business impact
Requirements: Strong experience using Excel and SQL to uncover and communicate insights
Requirements: Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale
Requirements: Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it
Requirements: Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus
Requirements: Skilled at juggling multiple campaigns and priorities with minimal oversight
Requirements: Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing
Requirements: Experience with tools like Asana or Notion is a plus

Preferred: Experience with tools like Asana or Notion is a plus

ClassPass

3.2 Glassdoor

One app. Thousands of ways to move, relax, fuel, and recharge.With ClassPass, members get global access to top gyms, studios, salons, spas—and even food and beverage spots—to build a self-care routine that fits their lifestyle and budget.Our Corporate Wellness Program helps companies support their teams with flexible benefits designed to boost engagement, productivity, and overall well-being.We also help our partners grow their business by filling empty spots and driving revenue.See your dream job? Apply today and help us redefine how the world stays well.

Founded in 2011

New York, New York, USA

771 employees

classpass.com

54% recommend to a friend

68% CEO approval