Lifecycle Marketing Manager

Responsibilities

• - Own full-funnel lifecycle strategy—from top of funnel through activation and long-term retention—building targeted campaigns that drive growth, revenue, and member LTV.
• - Define segments and translate them into targeted, personalized campaigns across owned channels (push, in-app, and out-of-app), connecting them with the broader non-owned channels that shape the end-to-end member experience.
• - Generate data-driven hypotheses and run experiments to continuously optimize evergreen lifecycle campaigns and transactional communications, working with analytics to measure impact, socialize findings, and develop next steps toward bigger wins.
• - Develop and steward channel guidelines and governance, preserving the quality and integrity of our communications ecosystem.
• - Collaborate and build strong relationships with partners across Product, Product Marketing, Engineering, Analytics, Design, User Research, CRM, and more to develop and deliver on shared strategies for large cross-functional initiatives.

Requirements

• - 4–6+ years of experience in lifecycle, growth, or related marketing, developing end-to-end campaigns from conceptualization to measurement.
• - A growth-oriented, business-first mindset—you think about revenue, LTV, and the full funnel, not just individual channels, and you can connect owned channels (push, in-app, out-of-app) with the broader member experience.
• - A proven track record of building segments and managing successful campaigns across multiple channels (email, push, SMS, in-app messaging).
• - Strong experimentation chops—comfortable with A/B testing and using results to inform what to scale next.
• - Strong analytical skills with experience in data-driven marketing and performance analysis.
• - The ability to work cross-functionally and collaborate with various stakeholders, exercising significant independent judgment.
• - Experience with key marketing platforms (Braze, Looker; AI tools a plus).
• - A strong self-starter mindset—adaptable and able to think critically to develop creative solutions with limited resources.

Preferred

• AI tools a plus

Benefits

• - 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
• - 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
• - ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
• - 🏝 Generous vacation policy and company-wide paid days off
• - 🫂 1% of your time off to support local community organizations of your choice
• - 👟 Annual wellness stipend to use towards eligible wellness related expenses
• - 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
• - 👪 Access to family planning reimbursement
• - 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress