Lifecycle Marketing Manager, Campaigns at BBG Ventures | New York, USA | $94K/yr – $118K/yr

BBG Ventures

Lifecycle Marketing Manager, Campaigns

New York, USA (Hybrid)

$94K/yr – $118K/yrMid Level3+ years expFull time

Posted 6 months ago

Job Summary

Drive multi-channel lifecycle campaigns and adoption programs to boost feature activation and engagement.

Own end-to-end seasonal campaigns across email, push, and in-app channels.
Must-have: 3–5+ years in lifecycle or growth marketing with multi-channel execution.
Standout: Experience with Iterable, Braze, or similar platforms and data-driven optimization.

Job Description

Responsibilities

Execute Seasonal Campaigns & Education Programs
Own end-to-end execution of seasonal and thematic campaigns (e.g., mental health awareness moments, benefit year cycles, employer-benefit timelines), managing build, QA, scheduling, and deployment across channels.
Build and maintain email, push, and in-app communications for educational nurtures, newsletters, and care-modality spotlights, applying segmentation and personalization logic as directed.
Support Adoption Programs Across the Member Journey
Execute behavior-based and trigger-driven programs designed to increase feature activation, modality adoption, and repeat engagement, working within workflow architectures established by the Lead.
Monitor adoption programs for performance trends and surface optimization opportunities, flagging insights and recommending adjustments based on data.
Run Experiments & Build Operational Rigor
Execute A/B and multivariate tests on messaging, subject lines, send timing, and segmentation within an experimentation roadmap; document results and contribute to learning synthesis.
Maintain campaign documentation, templates, and QA checklists that support consistent, high-quality launches across the team.
Ensure all outbound communications pass thorough QA for segmentation accuracy, personalization correctness, link validity, and deliverability.
Measure, Report & Optimize
Track and report on campaign KPIs including open rates, click rates, feature activation, educational content engagement, and downstream care outcomes.
Own post-campaign wrap-ups that capture results, learnings, and recommendations for future programs.

Requirements

3–5+ years of experience in lifecycle, CRM, or growth marketing with a track record of executing multi-channel campaigns end-to-end.
Hands-on experience with lifecycle platforms such as Iterable, Braze, Customer.io, HubSpot, or SFMC.
Solid understanding of segmentation, personalization, and behavioral trigger logic in campaign builds.
Strong operational skills, comfortable managing multiple campaigns simultaneously with attention to detail and process discipline.
Comfortable working with data: pulling reports, interpreting performance metrics, and translating findings into clear recommendations.
Collaborative, communicative, and proactive, you close the loop, flag risks early, and don’t wait to be asked.
Genuine care for member wellbeing and helping people get real value from a platform over time.
Experience in B2B SaaS, PLG, or B2B2C environments preferred.

Benefits

Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
Employer sponsored 401(k) match of up to 2% for retirement planning
A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
We offer competitive paid time off policies including vacation, sick leave and company holidays.
At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
Up to $1,000 Professional Development Reimbursement a year.
$200 per year donation matching to support your favorite causes.

BBG Ventures

5.0 Glassdoor

BBG Ventures is a NYC-based, early-stage fund backing big ideas that will reshape the way we live. BBGV backs typically overlooked founders who are building scalable solutions to problems that millions of people face — and that the founder understands firsthand. BBGV’s most recent $60M Fund II addresses large categories demanding reinvention: health and wellbeing; the future of education and work; climate friendly commerce; overlooked and emerging consumers.

Founded in 2014

New York, New York, USA

59 employees (9 in marketing)

www.bbgventures.com

100% recommend to a friend