Lifecycle Marketing Manager, Campaign Strategy & Execution

Responsibilities

• Own the campaign portfolio. Independently lead a portfolio of launch, one-off, and evergreen lifecycle campaigns with clear prioritization and predictable delivery.
• Turn opportunities into strategies. Translate product launches, lifecycle moments, and business priorities into clear objectives, audiences, journeys, channel plans, and success metrics.
• Build high-impact lifecycle programs. Develop campaigns across onboarding, activation, adoption, collaboration, monetization, retention, and resurrection.
• Execute from brief to measurement. Own audience creation, build, QA, localization, launch readiness, and post-campaign analysis across email and in-product messaging.
• Improve foundational journeys. Audit existing programs and recommend which should be maintained, improved, rebuilt, or retired; lead the rebuild of priority onboarding or adoption journeys.
• Raise the experimentation bar. Develop testable hypotheses and use segmentation, personalization, holdouts, and A/B tests to understand incremental impact.
• Measure customer and business outcomes. Connect campaigns to activation, product adoption, collaboration, conversion, retention, or qualified sales outcomes—not only opens and clicks.
• Lead cross-functional delivery. Coordinate dependencies across Product, Engineering, Data Science, Product Marketing, Marketing Operations, Demand Generation, Sales, and external partners.
• Create repeatable systems. Turn recurring campaign work into templates, playbooks, and reusable operating patterns that improve quality and velocity.
• Enable safe self-service. Help cross-functional partners execute effectively while maintaining Lifecycle's strategic, customer-experience, and quality standards.

Requirements

• Significant experience owning lifecycle, CRM, growth, or product-marketing campaigns from strategy through execution.
• A track record of independently leading complex, cross-functional campaigns at meaningful scale.
• Strong customer-journey thinking across activation, adoption, engagement, conversion, and retention.
• Hands-on experience with a lifecycle platform such as Customer.io, Braze, Iterable, or Salesforce Marketing Cloud.
• Strong audience segmentation, personalization, experimentation, and campaign-measurement skills.
• Ability to use data to prioritize opportunities, evaluate results, and change strategy; working knowledge of SQL or self-serve analytics is a plus.
• Excellent project leadership: clear briefs, dependable execution, proactive risk management, and crisp stakeholder communication.
• Strong editorial and customer judgment—you care about sending useful, relevant messages rather than maximizing message volume.
• Comfort operating in a product-led, highly cross-functional environment with incomplete information.
• Experience with B2B or product-led growth, product telemetry, in-product messaging, or AI-assisted campaign workflows is a plus.