Responsibilities

• Build, manage, and optimize an end-to-end email/SMS lifecycle strategy to enhance customer relationships, loyalty, and lifetime value across our B2C, Retail, and B2B2C divisions.
• Design and maintain scalable automation workflows in Klaviyo.
• Develop behavioral and lifecycle-based customer segmentation.
• Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
• Plan and execute promotional and lifecycle campaigns in alignment with divisional growth goals.
• Continuously evolve our campaigns through customer research, data-driven insights, and ongoing testing.
• Create and iterate on lifecycle copy and visual assets using Canva as needed.
• Own lifecycle reporting and performance insights using Google Workspace tools.
• Build, maintain, and deliver regular reporting and monitoring tools.
• Test and implement AI-enabled tools and processes to increase personalization and engagement across our lifecycle campaigns.

Requirements

• 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing
• Strong hands-on experience with Klaviyo
• Working knowledge of Salesforce or similar CRM platforms
• Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights
• A test-and-learn mindset with a focus on continuous improvement
• Strong project management and prioritization skills
• Clear copy and email design instincts with an eye for effective lifecycle creative
• Experience using Canva, Figma, or other tools to build email designs. HTML designs a plus
• Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results
• Mindset of continuous improvement and learning

Preferred

• Experience with other B2C-focused CRMs is a plus
• Experience using Canva, Figma, or other tools to build email designs
• HTML designs a plus
• Demonstrated results, or testing experience, using AI systems to increase your bandwidth and results
• Mindset of continuous improvement and learning

Benefits

• Medical, Dental, Vision Insurance
• Paid Family Leave
• Flexible PTO
• Continuing Education Stipend
• Commuter Benefits