Responsibilities: Own CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention. Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals. Manage audience segmentation, automation, and personalization workflows. Analyze campaign performance and recommend optimizations. Requirements: 5+ years of CRM and email marketing experience. Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud). Strong analytical skills with experience using data to inform creative and strategic decisions. Experience managing large-scale CRM databases and integrations. Background in developing loyalty programs to increase dwell time and spend. Education – Bachelor’s Degree. Experience Required - 5+ Year.