Lifecycle Marketing Manager

Anaheim, CA (On-site)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Lead end-to-end CRM and lifecycle marketing across email, SMS, and push to drive acquisition, onboarding, engagement, and retention, with ownership of segmentation, automation, personalization, and loyalty program strategy; collaborate with digital, guest experience, and data teams to optimize campaigns and data use.

Own multi-channel campaigns and audience workflows
Build and refine loyalty program to boost dwell time and spend
Analyze performance and recommend data-driven optimizations

Job Description

Responsibilities

Build and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals
Manage audience segmentation, automation, and personalization workflows
Analyze campaign performance and recommend optimizations
Partner with digital, social, and guest experience teams to enhance customer data use
Develop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents
Perform other duties as assigned

Requirements

5+ years of CRM and email marketing experience
Hands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)
Strong analytical skills with experience using data to inform creative and strategic decisions
Experience managing large-scale CRM databases and integrations
Background in developing loyalty programs to increase dwell time and spend
Education – Bachelor’s Degree
Experience Required - 5+ Year