Responsibilities

• Marketing
• Coordinate with internal marketing channel owners and subject matter experts to keep lifecycle campaigns aligned, sequenced, and optimized across channels ...
• Innovation
• Pilot and adopt innovative approaches, including AI-driven marketing tools and automation, to improve effectiveness, efficiency, and personalization. Build ...
• Quality Assurance
• Ensure individual campaigns connect into coordinated journeys rather than isolated promotions, maintaining consistent messaging and ...
• Data
• Apply audience data, segmentation, and behavioral insights to personalize lifecycle experiences and improve engagement, conversion, and retention.
• Support
• Support marketing execution for SHRM conferences and seminars, ensuring events are woven into the broader audience lifecycle strategy. Support the Manager with ...

Requirements

• Seven (7) or more years of progressive marketing experience. Hands-on experience building and executing integrated marketing campaigns across multiple ...
• Ability to translate audience insights and analytics into campaign actions. Strong project management and organizational abilities with high attention to detail ...
• Strong communication and collaboration skills across teams and stakeholders. Clear verbal and written communication skills for effective interaction with ...
• Strong understanding of B2C lifecycle marketing tactics and journey design. Ability to effectively leverage artificial intelligence (AI) tools and technologies to ...
• Bachelor’s degree in Marketing, Business Administration, Communications or related field or relevant, equivalent experience in lieu of degree.