Responsibilities

• Own lifecycle marketing strategy across activation, engagement, retention, reactivation, and growth.
• Design and launch email, in-product, and other lifecycle campaigns that move customers through key moments in the journey.
• Map customer segments, lifecycle stages, behavioral triggers, and messaging opportunities.
• Build onboarding and activation flows that help customers understand value quickly.
• Develop retention and re-engagement programs that bring customers back with relevant, useful communication.
• Write clear, compelling lifecycle copy that reflects Rylo’s voice and gives customers a reason to act.
• Partner with product, growth, data, and customer-facing teams to understand user behavior and identify opportunities.
• Define campaign goals, track performance, and report on results across key lifecycle metrics.
• Run structured experiments to improve conversion, engagement, retention, and repeat usage.
• Turn customer insights, product usage data, and campaign learnings into better segmentation and messaging.

Requirements

• 5+ years of experience owning lifecycle, retention, CRM, email, or growth marketing programs.
• Experience with a mobile consumer app, ideally in a high-growth B2C technology company.
• A strong understanding of customer journeys, segmentation, behavioral triggers, and lifecycle stage-based messaging.
• Proven ability to build campaigns that improve activation, engagement, retention, or reactivation.
• Strong copywriting skills, with the ability to make complex ideas clear, concise, and motivating.
• Comfort working with data to diagnose opportunities, measure campaign performance, and make decisions.
• Experience running experiments and using results to improve future campaigns.
• Strong operational judgment, including the ability to manage multiple campaigns, details, and timelines without losing quality.
• Hands-on experience using AI tools to improve the speed, quality, and effectiveness of marketing execution.
• Ability to work cross-functionally with product, growth, data, and customer-facing teams.

Benefits

• Work on a fulfilling, life-changing product (literally)
• Join as a key player at an early stage and receive generous options
• Unlimited time off and sick days
• Annual company get-together
• Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
• 401(k) plan with company match