Lifecycle Marketing Lead

Phoenix, AZ (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive lifecycle strategy across email, SMS, push, and membership communications to boost repeat purchases and subscription upgrades for PCH Shopping.

  • Own onboarding, abandoned-cart, post-purchase, win-back, and subscription upsell streams.
  • Must-have: 4–7+ years in ecommerce lifecycle marketing with analytics and Shopify experience.
  • Standout: Cross-channel ownership that measurably lifts retention and lifetime value.

Job Description

{"ai_summary":"

Drive lifecycle strategy across email, SMS, push, and membership communications to boost repeat purchases and subscription upgrades for PCH Shopping.

  • Own onboarding, abandoned-cart, post-purchase, win-back, and subscription upsell streams.
  • Must-have: 4–7+ years in ecommerce lifecycle marketing with analytics and Shopify experience.
  • Standout: Cross-channel ownership that measurably lifts retention and lifetime value.
"}
Publishers Clearing House logo

Publishers Clearing House

Publishers Clearing House is operating under new ownership! As of July 15th, 2025, certain assets of Publishers Clearing House LLC were transferred to PCH Digital, LLC, a newly formed entity under the ownership of ARB Interactive, Inc. PCH remains a leading direct-to-consumer company offering a unique blend of curated free-to-play, chance to win digital entertainment across a network of web and app-based entertainment properties. PCH has come to be known as the sweepstakes company whose famous Prize Patrol surprises winners on their doorsteps with oversized checks while TV cameras are rolling. These memorable, real-life reactions of stunned winners have entertained audiences all across America and spawned a number of good-natured skits on TV shows.

Founded in 1953
Jericho, New York, USA
908 employees (136 in marketing)

Traffic Signals

Monthly Visitors
19.3M
Monthly Google Ads Budget
$248
Traffic Source Mix
Search
5.8%
Direct
88.5%
Referral
4.4%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~908

Marketing Team

Marketing Team Size
88 (10% of company)
Median Career Experience
16.5 years
Median Tenure
13.5 years

Recent News