Lifecycle Marketing Lead

Phoenix, AZ (Hybrid)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own lifecycle marketing for ecommerce subscriptions and repeat purchases at PCH, driving retention and growth.

  • Own onboarding, retention, and upgrade/downgrade flows across the lifecycle.
  • Must-have: 4–7+ years in ecommerce lifecycle marketing and Shopify experience.
  • Standout: Revenue-focused segmentation and proactive churn-reduction programs using MoEngage.

Job Description

Responsibilities

  • Onboarding
  • Abandoned cart
  • Post-purchase
  • Winback
  • Subscription upgrade/downgrade flows
  • Develop structured segmentation strategies
  • Design and optimize subscription tier communication
  • Support upsell initiatives
  • Reduce churn through proactive engagement programs
  • Oversee promotional calendar

Requirements

  • 4–7+ years in ecommerce lifecycle marketing
  • Experience with CRM platforms (MoEngage, a plus)
  • Strong understanding of subscription models
  • Analytical mindset with commercial focus
  • Understanding of Shopify

Preferred

  • MoEngage experience is a plus
  • Prior experience with loyalty or membership programs (subscription-focused) preferred
Publishers Clearing House logo

Publishers Clearing House

Publishers Clearing House is operating under new ownership! As of July 15th, 2025, certain assets of Publishers Clearing House LLC were transferred to PCH Digital, LLC, a newly formed entity under the ownership of ARB Interactive, Inc. PCH remains a leading direct-to-consumer company offering a unique blend of curated free-to-play, chance to win digital entertainment across a network of web and app-based entertainment properties. PCH has come to be known as the sweepstakes company whose famous Prize Patrol surprises winners on their doorsteps with oversized checks while TV cameras are rolling. These memorable, real-life reactions of stunned winners have entertained audiences all across America and spawned a number of good-natured skits on TV shows.

Founded in 1953
Jericho, New York, USA
908 employees (136 in marketing)

Traffic Signals

Monthly Visitors
19.3M
Monthly Google Ads Budget
$248
Traffic Source Mix
Search
5.8%
Direct
88.5%
Referral
4.4%
Social
0.7%
Paid
0.4%

Headcount Trend

Current headcount: ~908

Marketing Team

Marketing Team Size
88 (10% of company)
Median Career Experience
16.5 years
Median Tenure
13.5 years

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