Lifecycle Marketing Specialist, Customer Journey
Motive
USA (Remote)
$72K/yr - $103K/yrIn-houseFull-timeMid level2+ years exp.
5 hrs ago
Lifecycle Marketing Lead
Los Angeles, CA (On-site)
$145K/yr – $180K/yrSenior Level6+ years expFull time
Posted 6 days ago
Job Summary
Own the lifecycle strategy and execution for customer communications across email and SMS, from strategic planning to triggering behavior-based journeys.
- Lead lifecycle strategy, copy, and execution for customer-facing email and SMS
- Set up behavior-triggered flows and nurture journeys
- Collaborate with Product, BizOps, Sales, and RevOps to build scalable campaigns
Job Description
Responsibilities
- Work with Product, BizOps, and Sales to understand the core issues across the funnel.
- Lead lifecycle strategy, copy, and execution for customer-facing email and SMS, replacing the current ad hoc process spread across multiple teams.
- Set up behavior-triggered flows to replace one-off sends decided manually.
- Work with RevOps on the technical build. How much you build directly versus specify is flexible. Setting up triggers is part of the role.
- Create the content plan and editorial calendar for customers, building trust and value over time.
- Turn content into nurture journeys and track how well they move customers through their lifecycle.
- Email and SMS are the first priority.
Requirements
- 6+ years in lifecycle or retention marketing, with experience setting strategy and running campaigns independently
- Hands-on experience with marketing automation platforms
- Strong copywriting skills, with comfort writing and refining messaging from start to finish
- Experience designing behavior-triggered, segmented campaigns
- Experience working across functions with Sales and RevOps
Preferred
- Retargeting and on-site personalization (pop-ups, banners, personalized homepage content) are nice-to-have.
Plug Technologies Inc
Plug Technologies, Inc. was started by a few guys who have a passion for the pneumatic pipe plug industry. We feel that this passion is what sets Plug Technologies, Inc. apart from other plug manufacturers. We don’t want to be just another plug manufacturer. Rather, we want to be the plug manufacturer you can count on to make pipe plugs with the best ranges, best durability, best innovation and best support. Our passion for plugs and test equipment is the reason the “Plug Guys” started Plug Technologies, Inc. Our mission is to help you with your pipe plug and testing equipment requirements and we have the experience, knowledge and passion to get that done!
Salaries
Posted range
$145K/yr – $180K/yr
Taken straight from the job posting.
Links
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