Lifecycle Marketing Lead

Responsibilities

• Map the journey from signup through activation, repeat creation, conversion, retention, and reactivation; prioritize the highest-impact gaps.
• Build behavior-triggered onboarding, education, upgrade, and win-back journeys. Decide who to message, when, through which channel, and when to stop.
• Build B2B nurture for new accounts, including event and webinar follow-up, lead signals, and sales handoffs; partner with Enterprise GTM and RevOps.
• Write clear email and in-app copy; build and QA campaigns, personalization, frequency limits, and suppression rules.
• Partner with the Growth PM, engineers, and Data on product events, in-app opportunities, and experiments. Use A/B tests or holdouts where feasible to measure incremental impact.
• Work with Product Marketing on launch messaging and with Growth Marketing on shared activation and conversion goals.
• Own lifecycle tooling, deliverability, and reporting; use results to improve journeys as the product and user behavior change.

Requirements

• 7+ years in lifecycle, CRM, retention, or growth marketing , including 4+ years owning B2C subscription or self-serve lifecycle programs .
• 3+ years hands-on with a platform such as Customer.io , Braze, or Iterable. You have personally built event-triggered journeys, segments, and personalized campaigns.
• Working knowledge of templating and email production, such as Liquid and email HTML/CSS, and experience with email plus at least one other owned channel.
• A measurable record of improving activation, conversion, engagement, or retention; fluency with cohorts, A/B tests, and campaign and product analytics.
• Strong copywriting and editing skills, with sound judgment on deliverability, consent, QA, and message frequency.
• Comfort with ambiguity: you can turn incomplete data and a changing product into a practical plan, ship it, and improve it with evidence.

Preferred

• Hands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.
• Experience building a lifecycle program from an early stage, including its operating model and team as it scaled.
• SQL or experience with CDPs, event pipelines, and product analytics tools.
• Experience with creator tools, AI products, international audiences, or localization.