Responsibilities

• Owning the lifecycle marketing strategy
• Develop and execute the lifecycle marketing strategy across acquisition, onboarding, engagement, retention, loyalty, and win-back.
• Build and maintain a prioritized lifecycle roadmap aligned to business objectives and metrics.
• Identify opportunities to improve user engagement, conversion, retention, and lifetime value through thoughtful customer journey optimization.
• Champion a test-and-learn culture by developing hypotheses, prioritizing experiments, and applying learnings across future campaigns.
• Lead Braze & marketing automation
• Own the execution and optimization of lifecycle campaigns within Braze across email, push notifications, in-app messaging, and automated customer journeys.
• Build sophisticated user journeys using Canvas, segmentation, triggers, liquid personalization, and dynamic content.
• Ensure campaigns are accurately implemented, QA'd, and optimized to deliver measurable business impact.
• Continuously monitor campaign performance and recommend improvements based on customer behavior and engagement data.

Requirements

• 5-7 years of experience in lifecycle marketing, CRM, retention marketing, or marketing automation.
• Bachelor’s Degree in Marketing, Business, or related field, or equivalent experience preferred
• Deep expertise with Braze, including Canvas, segmentation, Liquid, personalization, journey orchestration, and reporting.
• Proven experience building automated customer journeys and lifecycle marketing programs that drive measurable business results.
• Strong understanding of experimentation methodologies, including A/B and multivariate testing.
• Experience with website personalization or experimentation platforms such as Monetate, Optimizely, Adobe Target, or similar.
• Analytical mindset with the ability to interpret data, identify trends, and translate insights into action.
• Experience working with customer segmentation, behavioral data, and personalization strategies.
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication skills and experience collaborating across Creative, Product, Analytics, and Marketing teams.

Preferred

• Experience with SQL or business intelligence tools (Looker, Tableau, Power BI, etc).
• Experience with customer data platforms (CDPs).
• Experience working in digital media, subscription, SaaS, ecommerce, or consumer technology.
• Familiarity with AI-driven personalization or predictive marketing tools.

Benefits

• Medical, dental, & vision insurance
• 401k + match
• Profit sharing
• Paid vacation and personal time
• Flex time
• 10 paid holidays
• Company performance bonus
• Holiday bonus
• Paid time to volunteer
• Parental Leave