Lifecycle Marketing Lead

Littleton, CO (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 9 days ago

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Job Summary

Own end-to-end lifecycle communications strategy and execution for Boost Mobile, delivering data-driven, personalized journeys across email, SMS, and push; oversee strategy, technical build, and optimization of campaigns, with AI-driven personalization and cross-functional collaboration.

  • Lead intake, strategy, and technical execution of promotional and lifecycle communications
  • Build automated journeys, audience segmentation, and personalized content using enterprise CRM platforms
  • Monitor performance and apply AI-driven personalization to optimize timing and relevance

Job Description

Responsibilities

  • This role serves as the primary engine for customer retention and engagement through the strategic orchestration of lifecycle communications for Boost Mobile.
  • You will solve the challenge of transforming high-level business goals into sophisticated, automated journeys across email, SMS, and push notifications.
  • By bridging the gap between creative strategy and technical execution, this position ensures every customer touchpoint is data-driven, personalized, and optimized for maximum impact.
  • - Serve as the primary lead for the intake, strategy, and technical execution of all promotional and lifecycle communications across email, SMS, and push notifications
  • - Act as the subject matter expert on communication journeys by collaborating with business partners to define optimal channel mixes and audience segmentation strategies
  • - Build and manage automated journeys and ad-hoc campaigns within enterprise CRM platforms, including the configuration of segment filters and complex liquid logic
  • - Design and implement personalized customer journeys that drive long-term engagement and retention, moving beyond simple execution to create sophisticated data-driven touchpoints
  • - Monitor and analyze campaign performance metrics to inform future strategies, ensuring messaging is optimized for high engagement and brand alignment
  • - Integrate AI-driven personalization and predictive modeling to automate message timing and content selection for highly relevant customer experiences
  • Candidates must be willing to participate in at least one in-person interview.

Requirements

  • Minimum Education: Bachelor’s degree in Marketing, Communications, Business, or a related technical field
  • Minimum Experience: 3+ years of experience in direct-to-consumer digital marketing, specifically within CRM, Lifecycle, or Retention roles
  • Required Technical Skills: Must have experience with: Enterprise CRM platforms (Adobe Journey Optimizer, Braze, or Salesforce Marketing Cloud)
  • Technical campaign configuration (Liquid logic, conditional formatting, and segment filters)
  • Basic front-end development (HTML/CSS) for email and mobile templates
  • Visa sponsorship not available for this role
  • Advanced hands-on proficiency with enterprise-level marketing automation tools, specifically Adobe Journey Optimizer (AJO), Braze, or Salesforce Marketing Cloud
  • Demonstrated ability to manage the full technical build of campaigns, from configuring complex "if/then" triggers to performing manual HTML and CSS adjustments for pixel-perfect delivery
  • Strong strategic business acumen with the capability to translate high-level objectives into tactical communication roadmaps and defend decisions to stakeholders
  • Critical experience in direct-to-consumer digital marketing within high-velocity, seasonal environments such as Telecom, FinTech, or subscription services

Benefits

  • We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
  • The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
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EchoStar

Echostar Corp is a sports company based out of 100 Inverness Terrace E, Englewood, CO, United States.

Englewood, Colorado, USA
12 employees

Traffic Signals

Monthly Visitors
93.5K
Traffic Source Mix
Search
26.9%
Direct
54.9%
Referral
13.5%
Social
3.7%
Paid
0.9%

Headcount Trend

Current headcount: ~12

Marketing Team

Marketing Roles Posted (Last 30 Days)
10

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