Lifecycle Marketing Lead at Ivo | San Francisco, CA | $125K/yr – $145K/yr

Lifecycle Marketing Lead

San Francisco, CA (On-site)

$125K/yr – $145K/yrMid Level3+ years expContract

Posted 3 months ago

Job Summary

Own a cross-functional role focused on enterprise adoption, advocacy, and renewal growth with a data driven mindset and clear ownership of engagement metrics.

Adoption & Expansion: Own campaigns that lift adoption, identify expansion opportunities, and improve net revenue retention for enterprise customers.
Advocacy & Content: Build the advocacy engine with customer stories, reviews, referrals, CAB programs, and recurring webinars.

Job Description

Build enterprise expansion and renewal programs: Design campaigns and playbooks that improve renewals, identify expansion opportunities, and grow NRR across the enterprise.
Drive usage and engagement: Launch targeted lifecycle campaigns that increase adoption of new features across Ivo’s platform.
Improve and scale customer onboarding: Enhance onboarding experiences, streamline communication touchpoints, and design repeatable campaigns that drive early adoption and long-term retention.
Lead customer advocacy: Develop and scale Ivo’s advocacy engine – from customer stories and review drives to referral programs and CAB initiatives.
Run customer webinars and events: Plan and execute recurring webinars that highlight product best practices, customer wins, and upcoming launches.
Collaborate cross-functionally: Partner closely with Demand Gen, Product, CS, and Content to align messaging, share insights, and amplify customer success.
Measure and optimize: Reliably track and report on key adoption, engagement, and advocacy metrics.