- Lead lifecycle marketing strategy and execution for mobile app clients. - Build and optimize lifecycle programs across email, push notifications, in-app messaging, and SMS where applicable. - Own key lifecycle moments, including onboarding, activation, engagement, free trial conversion, subscription conversion, churn prevention, winback, and reactivation. - Translate business goals into lifecycle roadmaps, campaign briefs, journey maps, and execution plans. - Work with clients, product teams, data teams, creative teams, and engineers to define campaign requirements. - QA campaigns, audience logic, event triggers, segmentation, personalization, and messaging flows. - Review performance and provide clear recommendations based on data. - Manage timelines, deliverables, client communication, and internal coordination. - Help improve Appspand’s internal lifecycle processes, templates, and AI-supported workflows. Responsibilities - 8–10+ years of lifecycle marketing, CRM, retention, growth, or mobile app marketing experience. - Direct mobile app experience is required. - Subscription app experience is strongly preferred. - Experience managing at least 2 direct reports. - Strong understanding of lifecycle strategy across email, push, in-app, and SMS. - Familiarity with platforms such as OneSignal, Braze, CleverTap, Customer.io, Iterable, Klaviyo, or similar tools. - Strong understanding of segmentation, lifecycle triggers, behavioral data, campaign QA, and performance reporting. - Comfortable working in Notion and Google Workspace. - Interest in using AI to communicate more clearly, improve workflows, and reduce manual workload. Nice-to-Have - Experience with app analytics platforms such as Amplitude, Mixpanel, Posthog, Firebase, Adjust, AppsFlyer, or similar. - Experience with subscription monetization, free trials, paywalls, cancellation flows, or pricing tests. - Experience working with product, engineering, data, and creative teams.