Lifecycle Marketing Generalist, Patient Experience

Responsibilities

• Design and build triggered lifecycle journeys across email, SMS, push, and in-app — from welcome and activation through re-engagement and long-term retention.
• Own segmentation end-to-end: pull audiences, validate event data, and QA campaign logic without a data ticket for every audience build.
• Design and run A/B and multivariate tests; measure incrementality through holdouts and downstream conversion, not opens and clicks.
• Build from a queue of campaign ideas and backlog
• Partner with Product to align lifecycle programs to product milestones and patient-facing features.
• Work with Engineering to instrument behavioral events and build the notification infrastructure that powers lifecycle.
• Collaborate with Data Science to bring predictive signals — churn propensity, appointment readiness — into campaign triggers and personalization logic.
• Build and maintain an experimentation roadmap prioritized by expected impact on patient activation and retention.

Requirements

• 6+ years building lifecycle programs hands-on — email, SMS, and at least one of push or in-app.
• Deep platform fluency in Iterable, Braze, or a comparable consumer lifecycle tool.
• Consumer health, wellness, subscription, or financial services background — you understand users where trust is fragile and the product is deeply personal.
• Have personally designed, run, and analyzed A/B tests in lifecycle. You can explain what a holdout group is and why it matters.
• Comfortable with data: you can pull a segment, validate event data, and QA a campaign flow without filing a data ticket.
• Active practitioner with AI tools — you use them in your work today, not just in conversation.
• Comfortable in ambiguity: no playbook. You see that as the opportunity.

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-home stipend
• Therapy reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility reimbursement and membership
• 13 paid holidays + company holiday break
• Flexible PTO