Responsibilities

• Develop and execute lifecycle marketing strategies that support donor retention, reactivation, and increased giving.
• Launch and grow our sustainer program in partnership with BCRF’s Development team and our integrated agency.
• Lead the signature event email program in partnership with BCRF’s internal Development team and agency partners, QA, segmentation, deployment, and reporting.
• Own and optimize BCRF’s holistic email marketing program, inclusive of welcome series, stewardship journeys, impact updates, appeals, and re-engagement campaigns.
• Build and maintain automated marketing workflows to move supporters through the donor funnel.
• Partner with MarComms, Development, and Agency Partner teams to support multi-channel fundraising campaigns, integrating email, direct mail, paid social media, and SMS where appropriate.
• Conduct regular A/B testing and performance analysis to improve campaign effectiveness and donor retention.
• Collaborate with internal BCRF team and agency partner on content strategy, ensuring all messaging is mission-aligned, donor-centric, and compelling across segments.

Requirements

• At least 4 years of experience in lifecycle, retention, or email marketing and fundraising, preferably in a nonprofit or fundraising-focused role.
• Prior experience across multiple fundraising and communications channels, including, but not limited to email, social media, and SMS.
• Strong knowledge of email marketing platforms is required. Production, testing, and deployment skills are a plus.
• Experience with marketing automation, segmentation, and campaign analytics.
• Excellent copywriting and editing skills with a keen sense of how to motivate action through email.
• Ability to analyze performance data and translate insights into actionable improvements.
• Strong project management skills and attention to detail.
• Proficiency with donor databases, Raiser’s Edge/NXT preferred.
• Familiarity with fundraising best practices and donor stewardship.
• Experience with SMS or direct mail campaign integration.

Benefits

• Medical, dental and vision coverage from the first day of employment; with the election of certain medical plans, BCRF helps significantly defray the cost of out-of-pocket expenses with contributions to a health reimbursement account or heath savings account.
• The opportunity to enroll in pre-tax Commuter Transit, Flexible Spending Account or Health Savings Account and Dependent Care Account from the first day of employment.
• 401K, with up to a 5% match each pay period; employee contributions and any match are immediately fully vested.
• Paid parental leave offering 18 weeks of 100% paid leave for a birthing parent and 12 weeks 100% paid leave for non-birthing parent.
• Paid Time Off including: 15 days of annual vacation time, 7 days of annual paid sick time, paid holidays and half days.