Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
5 days ago
Lifecycle Marketing and Engagement Analyst
Denver, CO (On-site)
$85K/yr – $100K/yrMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive end-to-end prospective student journeys and optimize nurture campaigns across channels to improve enrollment conversions.
- Own and optimize multi-channel nurture journeys (email, SMS, phone) from inquiry to enrollment.
- Strong experience building and optimizing engagement journeys with A/B testing and experimentation.
- AI-assisted engagement channels and an experimentation roadmap to scale high-performing campaigns.
Job Description
Drive end-to-end prospective student journeys and optimize nurture campaigns across channels to improve enrollment conversions.
- Own and optimize multi-channel nurture journeys (email, SMS, phone) from inquiry to enrollment.
- Strong experience building and optimizing engagement journeys with A/B testing and experimentation.
- AI-assisted engagement channels and an experimentation roadmap to scale high-performing campaigns.
Human Capital Education
Human Capital Education enables colleges and universities to achieve their mission and expand their impact through a comprehensive suite of solutions—from research, insights, and strategy to technology, growth services, and online program enablement. Through our divisions—Elsmere Education, which partners with institutions to launch, scale, and sustain mission-aligned online programs, and Human Capital Research Corporation, which maximizes the effectiveness of enrollment, student success, and advancement efforts—we deliver the expertise, tools, and support higher education needs to thrive. HCE currently serves over 175 higher education institutions.
143 employees (17 in marketing)
