Responsibilities - Develop and execute a comprehensive CRM and lifecycle marketing strategy using consumer and customer research that drives engagement, retention, subscription growth, and revenue — hitting monthly and quarterly targets. - Work closely with Customer Experience to align on customer journeys and continuously design improvements that reduce friction and build loyalty. - Coordinate with CX on campaigns that drive customer retention and increase lifetime value. - Lead the design, implementation, and optimization of multi-channel marketing campaigns — including email, SMS, push notifications, and direct mail — to effectively nurture and convert prospects. - Lead the referral program and initiatives that activate customer advocates for acquisition. - Develop creative briefs that inspire the creative team to deliver compelling concepts across multiple channels. - Partner with the creative and content team to develop messaging that aligns with brand values and resonates with different customer segments. - Develop and oversee the full-funnel customer journey for prospects — from first touch through onboarding. - Create and manage a busy content and editorial calendar, covering campaign themes, promotions, events, product launches, and customer communications across devices, accessories, plants, and digital channels. - Lead A/B testing and experimentation to identify best practices and drive new customer conversion. - Collaborate with analytics, product, and technology teams to refine and implement strategies using customer segmentation models — ensuring accurate targeting and relevancy across all communications. - Oversee the management and optimization of the CRM platform, ensuring seamless integration with marketing and data systems. - Monitor and analyze the performance of lifecycle programs, using data-driven insights to continuously improve campaign effectiveness and customer outcomes. - Report on key performance metrics to senior leadership, providing actionable insights and recommendations to drive business growth.