Responsibilities

• Campaign Planning, Execution, and QA
• Planning, executing, and QA’ing lifecycle campaigns from start to finish.
• Developing campaign, audience, and testing strategies aligned with company goals and KPIs.
• Setting up, QA’ing, and managing lifecycle campaigns, automated triggers, and transactional communications across email, push, in-app messages, and SMS.
• Updating and maintaining a high volume of unique content cards in Stride’s native app.
• Updating email HTML and templates to meet campaign requirements and copy structure.
• Building, managing, and updating the marketing campaign calendar tied to product launches, seasonal opportunities, promotional moments, and nurture content.
• Design & Content Development
• Partnering with the Brand team and external resources to maintain template designs and develop graphics and illustrations in Canva or Figma.
• Developing copy and subject lines that align with brand voice.

Requirements

• Hands-on Braze experience at a highly proficient level—typically reflecting 2+ years—building, coding, and QA'ing campaigns and canvases across email, in-app notifications, SMS, push notifications, content cards, and multi-channel campaigns, including HTML template updates, their native AI tools, complex audience segmentation (15+ filters), delivery validation, and Liquid logic for personalization
• Experience using Braze's reporting and diagnostic tools—including Report Builder and User Lookup—to analyze campaign performance, troubleshoot user journeys, and translate results into Google Sheets and/or Excel
• Integrity Marketing Group is a recognized industry leader in call centre solutions. The company delivers inbound/outbound voice, live chat and email support for various sectors. We combine industry leading technology with skilled, locally trained professionals to customize each application for our clients. Specializing in midsize call centre solutions Integrity Marketing Group offers services that include: database management, toll-free and localized customer service, telesales and customer acquisitions, hot transfers, live web chat, email response, appointment booking, timeshare scheduling, emergency response, 24-7 Live Help Desk, eCommerce and merchant services.
• Experience that includes familiarity with insurance environments and startup/e-commerce contexts.
• An effective communicator who can build strong working relationships, raise issues, share ideas, and clearly summarize results and learnings.
• Someone with a strong test-and-learn mindset, comfortable proposing experiments, running A/B tests, and iterating based on results.
• Able to meet deadlines under pressure while remaining flexible, organized, and committed to high-quality work.
• A self-starter who proactively seeks out resources, develops new ideas, and finds solutions to move work forward.

Preferred

• Familiarity with project or task management tools (e.g., Asana).
• Basic graphic design skills (e.g., Canva).
• Basic content management system experience (e.g., Squarespace).
• Consumer copywriting and editing experience, including crafting or refining subject lines, headlines, and other campaign copy for fit and clarity.
• Leveraging both generative AI and platform-native AI for campaign build and optimization.

Benefits

• a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.