Responsibilities

• Execute lifecycle campaigns . Build and launch automated campaigns that drive engagement, retention, and conversion.
• Manage campaign workflows . Coordinate requests from intake to launch, maintaining timelines, documentation, and stakeholder communication.
• Own campaign setup and logic . Configure triggers, segmentation, and messaging to ensure campaigns run efficiently and accurately at scale.
• Run campaign QA . Conduct structured quality assurance to ensure every campaign delivers a seamless customer experience.
• Develop CRM expertise . Become a subject matter expert in modern marketing automation platforms and propose innovative approaches to improve performance.
• Troubleshoot campaign issues . Investigate delivery failures, workflow bugs, and performance gaps, implementing quick and durable fixes.
• Support segmentation and personalization . Use customer events and attributes to target precise audiences and deliver tailored communications.
• Monitor performance and deliverability . Track campaign metrics, identify optimization opportunities, and support A/B testing and experimentation.
• Maintain documentation and processes . Keep workflows, QA frameworks, naming conventions, and trackers organized to ensure scalable operations.

Requirements

• Lifecycle marketing experience . 2+ years in CRM, lifecycle, or email marketing, ideally in fintech, SaaS, or consumer tech.
• Platform expertise . Experience with Marketo or similar tools, including multi-step journeys, dynamic segmentation, and personalized content.
• Data-driven mindset . Comfortable working with customer behavior data, metrics, and reporting to optimize campaigns.
• Attention to detail . Highly organized, capable of managing multiple campaigns and deadlines without missing anything.
• Collaborative communication . Able to partner effectively with marketing, product, and engineering teams.
• Growth mindset . Excited to learn and develop into a senior lifecycle marketing or CRM leader over time.