Own end-to-end demand gen, lifecycle orchestration, and ABM for a global B2B tech distributor, turning Palantir-informed segmentation into multi-channel programs and sales-aligned pipeline.

• Lifecycle management, demand generation & pipeline programs
• Design and execute multi-channel demand generation executions across email, LinkedIn, ABM, content syndication — all tied to pipeline targets, not activity metrics.
• Build complex, trigger-based nurture sequences for every stage of the buyer journey: new registrations, high-intent browsers, dormant accounts, post-RFQ follow-up, and re-engagement.
• Use Palantir cohort intelligence to drive hyper-personalized segmentation — product interest signals, commodity categories, order history, geography, and account type — not generic batch-and-blast.
• Build and run ABM programs targeting Fusion's highest-value accounts: coordinated paid, email, and content plays with account-level reporting that sales trusts.
• Coordinate with EMEA and APAC leads to adapt global programs for EMEA and Asia-Pacific buyers, compliance requirements, and market behaviors.
• HubSpot automation & CRM operations
• Own HubSpot program execution: workflows, sequences, lists, enrollment triggers, suppression rules, A/B testing, and performance reporting.
• Build the automation layer that activates Palantir data inside HubSpot — the segmentation logic, trigger conditions, and personalization rules that turn intelligence into action.
• Manage global email compliance across U.S., EU, and APAC: GDPR, CAN-SPAM, CASL, consent management, suppression flows, and re-permission programs.

• Lead scoring & qualification
• Own the lead scoring model: define qualified lead criteria for Fusion, build behavioral and firmographic scoring logic, calibrate continuously against conversion outcomes.
• Incorporate Palantir cohort data and Muskan's search signals into intent scoring — surfacing the highest-value accounts first, before sales has to ask.
• Co-define the MQL definition and MQL-to-SQL handoff process with sales leadership and hold it over time.
• Sales enablement & reporting
• Build the daily and weekly operational reporting views that give sales reps exactly what they need: unowned leads, high-intent unquoted accounts, stalled pipeline, and marketing-sourced pipeline by region.
• Report weekly on email performance, lead scoring accuracy, ABM account engagement, and pipeline contribution in plain language that marketing and leadership can act on.