Responsibilities

• Execute multi-channel lifecycle marketing campaigns across email, SMS, push notifications, in-app messaging, and loyalty channels
• Build, manage, and optimize automated lifecycle journeys across onboarding, activation, retention, reactivation, loyalty, and VIP customer segments
• Manage campaigns from concept through execution, including segmentation, audience selection, offer setup, testing, deployment, and optimization
• Serve as a power user of Braze and related customer engagement platforms
• Support loyalty, retention, win-back, and promotional campaigns designed to increase customer frequency and lifetime value
• Partner with Marketing, Operations, Analytics, Creative, and other stakeholders to identify communication opportunities and develop targeted customer messaging strategies
• Conduct A/B and multivariate testing to improve campaign performance, customer engagement, and conversion rates
• Monitor campaign results and develop actionable insights and recommendations to improve retention, loyalty, and customer lifetime value
• Monitor lifecycle journey performance and continuously refine campaigns based on customer behavior, engagement metrics, and business objectives
• Leverage customer feedback, survey results, and behavioral data to continuously improve the customer experience

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum of 2 years of hands-on experience using Braze, including campaign creation and execution across email, SMS, push notifications, in-app messaging, and Canvases
• 2-4 years of experience in lifecycle marketing, CRM marketing, retention marketing, loyalty marketing, or customer engagement
• Experience working with cross-functional stakeholders to develop and execute customer communication strategies, ensuring messaging aligns with business objectives, customer needs, and brand standards
• Experience developing audience segmentation and personalization strategies using customer behavior and engagement data
• Knowledge of best practices in email marketing, SMS marketing, push notifications, in-app messaging, email deliverability, sender reputation management, audience segmentation, personalization, and customer journey design
• Experience developing audience personas and leveraging customer insights to create targeted, relevant communications that improve engagement and retention
• Strong understanding of multi-channel customer journeys and marketing best practices across web and mobile platforms
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Strong communication and collaboration skills

Preferred

• Braze certification
• Experience with Liquid Logic
• Experience with Segment, Microsoft Azure, or similar customer data platforms
• Experience supporting loyalty programs, customer retention initiatives, and promotional marketing campaigns
• Familiarity with A/B testing, experimentation frameworks, and marketing performance analytics
• Experience in franchise, retail, hospitality, membership, or multi-location consumer businesses
• Passion for creating exceptional customer experiences and driving brand loyalty

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Wellness resources