Responsibilities

• Own always-on lifecycle journeys end-to-end: Design and run growth programs that drive adoption, repeat usage, and monetization outcomes, turning "first try" into "part of how I work”. Act as a strategic operator, you’ll bring work from high-level strategy through to launch, owning everything in between.
• Build systems that scale: Bring systems thinking to how Lifecycle Marketing operates—from intake and campaign execution to QA, measurement, and channel governance—using AI and automation to increase velocity and quality across programs. Flex technical fluency in product-led marketing, including reverse ETL, data pipelines, APIs, webhooks, and event-based triggers to design sophisticated, personalized journeys.
• Translate customer signals into targeted engagement: Synthesize research, support, community, and sales inputs into audience definitions and behavioral triggers that deliver the right message at the right moment—across email and in-product—for every user context, from new members to power users. Turn engagement data, experiment results, and behavioral patterns into clear readouts, roadmap influence, and persuasive narratives for stakeholders.
• Be data-backed: Partner with Data and Product to define hypotheses, implement tracking, measure lift, and share learnings. Bring alignment on lifecycle touchpoints with Product Growth and PMMs to ensure cohesive, not disconnected, experiences.
• Build a world-class team: Lead and define the bleed edge for a team of lifecycle marketers who are defining the future in a rapidly changing environment.

Preferred

• Experience across B2B, B2C, and B2C2B surfaces and journeys
• Experience with Customer.io, Figma, HTML, and basic SQL
• Comfort using AI and automation tools to streamline lifecycle operations and enable personalization at scale
• Experience partnering closely with Product Growth teams and shipping in high-velocity environments