Responsibilities

• Strategy & Program Ownership: Develop and manage complex lifecycle marketing campaigns across email, push, and in-app messaging, and oversee new programs that increase engagement, retention, and LTV utilizing a mix of promotional and non-promotional messaging.
• Segmentation & Personalization: Leverage audience insights to build sophisticated segments, ensuring highly relevant content for diverse rider cohorts.
• Cross-Functional Collaboration: Partner closely with Product, Data Science, Product Marketing and Brand Marketing to ensure our message is consistent and supported across owned channels.
• Measurement: Measure impact of campaigns, report on learnings and recommend strategic next steps to reach growth goals.
• Content Creation: Lead the development of compelling, brand-aligned content and manage the technical setup of campaigns and creative assets.

Requirements

• Experience: 10+ years of lifecycle or CRM experience within the B2C tech space.
• Strategic Thinking: Demonstrated experience leveraging data to drive expansion and managing end-to-end campaigns within fast-paced, dynamic settings.
• Analytical Capabilities: Strong analytical skills, including SQL proficiency for data extraction and audience segmentation, combined with the ability to assess experiment performance, promotion efficiency, and LTV.
• Technical Expertise: Hands-on experience with marketing automation platforms and model-based deployment; prior experience developing these systems in-house is a plus.
• Content Design: Deep understanding of design fundamentals and content creation, enabling you to author compelling messaging and efficiently direct creative teams on asset requirements.
• Travel Requirements: - 10% - quarterly team meetings

Preferred

• We prefer: - Experience at another ride hailing or marketplace company. - Experience at a high-growth company that has quickly scaled marketing initiatives internationally