Lifecycle & Content Marketing Manager- Contract

USA (Remote)

$91K/yr - $104K/yr (Est.)Mid Level3+ years expTemporary

Posted 4 months ago

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Job Summary

Drive the lifecycle marketing program for SMS and content initiatives at Thorne, owning campaign execution, A/B testing, and on-site tools to optimize engagement and revenue.

  • Must-have: 3+ years in SMS or lifecycle marketing with hands-on platform deployment.
  • Standout: Experience with on-site tools like Digioh for pop-ups and quizzes.

Job Description

Responsibilities

  • Generate ideas for SMS
  • Brief SMS projects to Creative Team
  • Maintain SMS campaign calendar, ensuring sends complement but aren’t duplicative of email
  • Build, QA, and deploy SMS campaigns and automated journeys directly in platform
  • Own day-to-day campaign execution, including segmentation and personalization
  • Implement A/B tests (copy, timing, audience) and monitor results
  • Monitor performance and make tactical adjustments to optimize CTR, CVR, revenue, and unsubscribe rates
  • Ensure compliance with SMS regulations and opt-in best practices
  • Blog Content Management (Production-Focused)
  • Upload, format, and publish content directly in CMS

Requirements

  • 3+ years of hands-on experience in SMS, retention, or lifecycle marketing
  • Demonstrated experience building, QA’ing, and deploying campaigns directly within marketing platforms
  • Experience with Google Analytics
  • Strong communication skills with a performance-driven mindset
  • Detail-oriented with exceptional QA standards
  • Comfortable working independently and managing deadlines
  • Analytical and data-driven; able to quickly adjust based on performance
  • Experience with Wrike, Iterable, Builder.io, and Digioh preferred
Thorne logo

Thorne

3.5 Glassdoor

We’re a team of dreamers, scientists, doctors, and health enthusiasts – all working toward the same goal – helping every individual discover and achieve their best possible health. We do it by creating innovative health solutions and by owning every process, from R&D to product delivery and customer service. We intend to defy expectations of good health through home testing technology, dietary and lifestyle education, and superior nutritional products. From its early beginnings, Thorne has grown from just being a practitioner-trusted brand to one of the fastest growing D-to-C health product providers in the industry – earning trusted partnerships with UFC, MLB, NBA, and NFL athletes, as well as multiple U.S. National Teams along the way. Through our products and services, our passionate, talented staff, collaboration with a variety of innovative and expert strategic partners, and an unwavering commitment to integrity, we have evolved into a global health solutions provider – because good health knows no boundaries. The key to our success is a user-centric approach that always puts the individual at the center of our operations. From our distinguished researchers to our elite customer-care team, every individual at Thorne has a first-hand opportunity to make a difference. We are always looking for new ways to innovate, and there is plenty of room for you to leave your mark here. If you’re an individual that embraces challenge, fosters innovation, and desires to make a difference in the world – then join us.

Founded in 1984
Summerville, South Carolina, USA
514 employees (43 in marketing)
58% recommend to a friend

Traffic Signals

Monthly Visitors
2.5M
Traffic Source Mix
Search
50.9%
Direct
41.5%
Referral
4.5%
Social
2.1%
Paid
0.9%

Headcount Trend

Current headcount: ~515

Marketing Team

Marketing Team Size
27 (5% of company)

Funding

Last Raise
Series Unknown, 8 years ago

Funding History

  • Jul 2018
    Series Unknown
  • Jan 2010
    Private Equity

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