Lifecycle and Content Marketing Coordinator

Responsibilities

• Support lifecycle marketing campaigns across acquisition, onboarding, retention, renewal, and win-back stages
• Help build and manage automated email campaigns and nurture programs
• Coordinate content creation for blogs, newsletters, email, social media, and customer education materials
• Manage editorial calendars and keep content production on track
• Review customer-facing communications for accuracy and brand consistency
• Help track customer feedback, engagement metrics, and sentiment to spot trends
• Support public relations efforts, including press releases, media monitoring, and online review management
• Partner with teams across Marketing, Customer Experience, Sales, and Operations to keep projects moving
• Prepare reports on campaign performance and customer insights for stakeholders

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, Journalism, or a related field
• 2-4 years of experience in marketing, content marketing, customer communications, or email marketing
• Strong writing, editing, and proofreading skills
• Experience with CRM, email marketing, or marketing automation platforms
• Strong organizational and project coordination skills
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment

Preferred

• Preferred, but not required experience in with HubSpot, Marketo, Salesforce Marketing Cloud, or similar platforms, customer journey mapping, and/or multi-location service based Organizations

Benefits

• Health insurance with a $0 deductible, plus dental and vision coverage
• 401(k) with company-sponsored retirement program
• Paid time off and paid holidays
• Career growth and continuous professional development
• A stable, family-owned company with over 100 years of service