Library - Marketing Coordinator

Responsibilities

• To perform this job successfully, an individual must be able to carry out each duty effectively and professionally in support of the library’s overall communications goals.
• Collaborate with the Library Director and staff to develop content and promotional strategies aligned with the library’s mission and goals
• Design and produce marketing materials including but not limited to brochures, flyers, signage, email campaigns, social media posts, and newsletters
• Maintain and update the library website with content approved by the Director; support a consistent and user-friendly experience for visitors
• Create engaging content for the library’s social media channels in alignment with communication guidelines and under the Director’s direction
• Assist in the preparation of press releases and promotional content—only as directed and approved by the Library Director
• Ensure all publicity and promotional materials for programs meet any required guidelines including style, accuracy, and grammar
• Work with staff to gather information about upcoming events, programs, and services to support promotional needs
• Collect and analyze data related to marketing performance to inform future content or strategy—recommendations must be submitted for approval before implementation
• Organize and maintain digital archives of marketing assets including visuals, press clippings, and other media

Requirements

• Bachelor’s degree in marketing, communications, graphic design, or related field preferred
• Previous experience developing marketing materials and working in a collaborative, team-based environment
• Familiarity with public libraries is strongly preferred
• Strong knowledge of social media platforms, email marketing, and website content management
• Excellent visual design skills and attention to detail
• Proficiency in Adobe Creative Suite, Canva, or similar design tools; plus, Microsoft Office and Google Workspace
• Strong written communication and editing skills
• Ability to manage multiple projects and meet deadlines
• Must be creative, flexible, and able to receive feedback and direction
• Regular and reliable attendance is essential to the job

Preferred

• Bachelor’s degree in marketing, communications, graphic design, or related field preferred
• Familiarity with public libraries is strongly preferred

Benefits

• Tuition Reimbursement
• 401(k) Plan\Employee Assistance Program
• Employee Referral Bonus Program
• Sick Leave
• Vacation Leave
• Holiday Pay
• Medical
• Dental
• Vision