Responsibilities

• Develop and implement comprehensive marketing campaigns across digital and print channels to promote the many brands, services, products, and community initiatives that fall under Lee’s Inlet Apothecary.
• Help manage social media platforms including Facebook, Instagram, and other relevant channels through engaging content marketing and targeted advertising campaigns.
• Optimize website content using SEO best practices to improve search engine rankings and increase online visibility.
• Utilize marketing automation tools to streamline email marketing campaigns, customer outreach, and lead nurturing efforts.
• Coordinate advertising sales efforts by creating compelling proposals for local businesses and community partners.
• Help analyze campaign performance using Google Analytics, Facebook Advertising metrics, and other analytics tools to refine strategies for maximum impact.
• Design visual content for digital ads, social media posts, flyers, and promotional materials aligned with brand standards.
• Conduct research on market trends, competitor activities, and customer preferences to inform marketing strategies.
• Collaborate with team members on budgeting for campaigns and tracking ROI to ensure effective resource allocation.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO, social media marketing, and multichannel strategies.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML basics, Google Analytics, Google AdWords, Facebook Advertising, and email marketing tools.
• Knowledge of performance marketing techniques including advertising sales and product management.
• Strong research skills combined with excellent copywriting abilities for creating engaging content that resonates with diverse audiences.
• Ability to analyze data effectively to measure campaign success and optimize future initiatives.
• Excellent communication skills with a proactive approach to teamwork and project management.

Preferred

• Familiarity with print advertising methods as well as digital e-commerce platforms is preferred.