Lecturer - Marketing 452: Sports Marketing & Sponsorships (Fall 2026) at California State University San Marcos | San Marcos, CA | $6K/mo – $7K/mo

Lecturer - Marketing 452: Sports Marketing & Sponsorships (Fall 2026)

San Marcos, CA (On-site)

$6K/mo – $7K/moIntern/New GradTemporary

Posted 2 months ago

Job Summary

Own the classroom with a focused Sports Marketing & Sponsorships course, translating licensing, stadium rights, and sponsorship into actionable learning for Fall 2026 students.

Course Ownership: Design and deliver MKTG 452 with emphasis on sponsorship strategy and sports product dynamics.
Instructional Delivery: Lead in-person sessions on Tue/Thu 5:00–6:50 pm, Fall 2026, and drive engaging, case-based learning.
Assessment and Engagement: Guide assessments and mentorship that connect theory to industry contexts in sports marketing.

Job Description

Responsibilities

teach MKTG 452: Sports Marketing & Sponsorships
Semester: Fall 2026
Day/Time: Tuesdays and Thursdays, from 5:00 p.m. to 6:50 p.m.
Modality: In-person
Position: Lecturer
This course provides an in-depth overview of the challenges and opportunities marketing managers face in the sports industry. It examines how organizations can use sports to achieve their marketing objectives, covering topics such as licensing, stadium naming rights, and a focused exploration of sponsorship. The course also highlights the unique characteristics of sports as a product and the application of marketing mix strategies in both domestic and global sports markets.

Requirements

Minimum Qualifications
A master' degree in business administration or in a related discipline
Active current experience in a role with expertise in sports marketing and the management of sponsorships.
Per the California State University’s Out-of-State Employment Policy, the CSU is prohibited from hiring employees to perform CSU-related work outside California. Working in the State of California is a condition of employment.

Preferred

A doctorate or equivalent
Previous teaching experience
Intercultural competence and a commitment to serving our campus community as it relates to teaching and, as applicable, service.

California State University San Marcos

Cutting-edge research meets hands-on application at our campus and in the real world. California State University San Marcos is a new kind of university, pushing the boundaries of innovation to prepare tomorrow's leaders, build stronger communities and solve pressing issues.A mid-size university located in San Diego's vibrant North County, we are dedicated to service, innovation, leadership and diversity. We have an attentive faculty and state-of-the-art facilities which offer our students hundreds of opportunities to learn, lead, play and serve.

Founded in 1989

San Marcos, California, USA

3.1K employees (110 in marketing)

www.csusm.edu