Leasing & Marketing Manager

New York City, NY (On-site)

$95K/yr – $110K/yrManager3+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end leasing and growth for coliving units, balancing occupancy, pricing, and non-traditional renter segments while building scalable channel operations from listings to marketing and partnerships.

  • Leasing operations: manage leads, tours, applications, renewals, CRM records, and cost-per-lease metrics.
  • Channel & marketing: run digital ads, optimize listings, create lifestyle content, and partner with local networks to drive occupancy.

Job Description

Own end-to-end leasing and growth for coliving units, balancing occupancy, pricing, and non-traditional renter segments while building scalable channel operations from listings to marketing and partnerships.

  • Leasing operations: manage leads, tours, applications, renewals, CRM records, and cost-per-lease metrics.
  • Occupancy acceleration: convert leads quickly and reduce days-on-market across coliving suites and furnished units.
  • Pricing strategy: set and negotiate rental rates; partner on short-, mid-, and long-term lease structures.
  • Renewals: manage outreach and negotiations to maximize retention and on-budget revenue.
  • Pipeline discipline: monitor the leasing pipeline daily; track lead sources, conversion rates, and occupancy targets.
  • CRM governance: maintain accurate prospect and resident records in EliseAI/HubSpot; persistent, professional follow-up.
  • Channel management: own niche listings—daily management, reposting, and creative testing across Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, and Reddit.
  • Content & lifestyle marketing: develop and execute lifestyle-forward content for non-traditional renters (travel nurses, corporate relocators, grad students, remote workers).
  • Local partnerships: build and maintain market partnerships with cafes, gyms, coworking spaces, universities, medical centers, corporate HQs, relocation services, and micro-influencers.
  • Digital advertising: manage Google/Meta campaigns; monitor spend efficiency and reallocate based on cost-per-lease performance.

Requirements

  • 3-5+ years of combined experience in leasing and marketing within multifamily, luxury real estate, furnished housing, coliving, or hospitality
  • Proven track record closing leases and consistently hitting occupancy targets
  • Hands-on experience with niche platforms (Facebook Marketplace, SpareRoom, Furnished Finder, Craigslist, Reddit)
  • Experience leasing and marketing furnished, flex-term, or coliving units to non-traditional renters
  • Google/Meta ads, CRM management (EliseAI, HubSpot, or similar), and basic on-page SEO
  • Strong communication and negotiation skills; ability to build rapport quickly and guide prospects to signed leases
  • Creative instincts — copy, shoots, and adapting voice across platforms
  • Scrappy, detail-obsessed operator who thrives in a fast-paced, lease-up environment
  • Familiarity with New York residential tenancy law a plus

Nice to have

  • Experience with AI leasing tools (MeetElise or similar)
  • Multi-market or lease-up launch experience
  • Spanish language skills

Benefits

  • Strong benefits package including health, dental, and vision
  • Significant on-site rent discount
  • Full creative and leasing autonomy with direct visibility to ownership
  • Real career runway at a fast-growing national property management firm
Visual Property Management logo

Visual Property Management

A technology driven property management company with over 2,000 units and 50 years of experience gained at Bozzuto, PeakMade, Deutsche Bank, and other institutional managers across $2.5Bn of assets

Founded in 2025
New York, New York, USA
1 employees

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Current headcount: ~1

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