Responsibilities

• 1. Assist in developing and implementing annual marketing and leasing plans that align with organizational goals and increase occupancy.
• 2. Create branded marketing materials including emails, flyers, social media graphics, signage, and other promotional content for communities.
• 3. Maintain consistent brand messaging across all digital and print materials.
• 4. Maintain and update community listings across all digital platforms, including Google Business Profiles, property websites, and Internet Listing Services.
• 5. Ensure each community’s online presence is active, optimized, and aligned with currentcampaigns.
• 6. Manage and update community social media accounts to reflect community culture and leasing initiatives.
• 7. Monitor, respond to, and escalate resident and prospect reviews through Online Reputation Management platforms.
• 8. Support reputation improvement efforts by collaborating with onsite teams to address feedback and highlight positive resident experiences.
• 9. Conduct and maintain quarterly market surveys to track competitive pricing, concessions, and local trends.
• 10. Analyze traffic, conversion rates, and marketing performance metrics to identify opportunities for improvement.

Requirements

• 1. 1+ years of experience in leasing, marketing, or related fields (property management experience preferred).
• 2. Familiarity with digital marketing platforms (Google Ads, ILS, social media, etc.).
• 3. Understanding of SEO, analytics, and paid media strategy.
• 1. High School Diploma or GED required; Associate or Bachelor’s Degree in Advertising, Marketing,Communications, or related field preferred.
• 1. Ability to work both independently and collaboratively across departments.
• 2. Excellent verbal and written communication skills.
• 3. Strong organizational and time management abilities with the capacity to meet deadlines.
• 4. Knowledge of Microsoft Office Suite (PowerPoint, Excel, Publisher) and comfort with digital tools and CRM systems.
• 5. Creative eye for layout, content, and branding consistency.
• 6. Analytical mindset for interpreting campaign results and market data.

Benefits

• We know Michaels’ promise of lifting lives starts with our teammates, so making sure every single teammate is happy, healthy, and set up for a successful future is important to us. As part of our team, you will enjoy a competitive wage, a comprehensive benefit package which includes Medical, Dental, Vision, prescription, etc., generous paid time off, a 401 (k) plan with a company match, and so much more.
• Michaels teammates make a difference in the lives of residents, colleagues, and the communities where we live and work every day. To learn more about the total rewards we offer please visit our website.
• Come join our team. You’re going to love it here!