Leads & SEO Analyst

Charlotte, NC (Hybrid)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 1 month ago

Job Summary

Own end-to-end local and on-page SEO for contractor clients, driving organic growth, lead generation, and data-driven optimization across dashboards and reports.

  • Translate performance into actionable recommendations for SEO and CSMs
  • Own reporting narratives and ensure accuracy across client accounts

Job Description

Responsibilities

  • Conduct on-page audits and optimize client sites across technical and content elements
  • Track and analyze organic traffic, keyword rankings, and conversion data to guide strategy and measure results
  • Troubleshoot site speed, crawlability, indexation, and overall site health for local contractor websites
  • Support local SEO efforts including citation building, local listing accuracy, and consistency checks using BrightLocal — contractor clients are inherently local businesses and local search is critical to their pipeline
  • Analyze keyword performance and recommend content updates or new topics to improve search visibility
  • Keep all client accounts accurately maintained and SEO deliverables properly archived — completeness and accuracy are non-negotiable in this role
  • Monitor and analyze client lead data inside CGN's proprietary client portal on an ongoing basis
  • Review ad performance across Google Ads and Meta — tracking delivery, spend pacing, and conversion trends
  • Identify trends and flag anomalies early — before they become client problems
  • Surface optimization opportunities to the SEO team and CSMs with clear, actionable recommendations

Requirements

  • 2–4 years of experience in SEO, digital marketing analytics, or paid media — ideally with exposure to both execution and reporting. You work well independently, manage multiple clients without dropping details, and know how to turn data into a clear story.
  • Hands-on SEO fundamentals — you can diagnose crawl issues, optimize on-page elements, and track keyword performance without a checklist
  • Local SEO fluency — you understand how local search works and why it matters for service-area businesses
  • Fluency with the tools: Google Search Console, Google Analytics (GA4), Ahrefs, BrightLocal, and Screaming Frog
  • Paid media literacy — you understand how Google Ads and Meta campaigns are structured and how to read delivery and performance data
  • Report-building experience — GA4, Looker Studio, Tableau, or similar
  • CRM experience — Salesforce, HubSpot, or similar
  • Strong analytical instincts — you spot trends and anomalies before they surface as problems
  • Clear written communication — your summaries are concise, specific, and easy to act on
  • Excel and Google Sheets comfort — pivot tables, performance tracking, data organization

Preferred

  • Experience in home services, remodeling, or contractor marketing is a plus.

Benefits

  • 25 PTO days + 11 paid federal holidays (36 total paid days off per year)
  • 401(k) with up to 4% company match
  • CGN covers 50% of health and dental premiums + fully covers life insurance
  • Vision coverage and paid parental leave
  • Full-time in our Charlotte office for the first 90 days, then hybrid — 3 days in-office
  • Ongoing investment in certifications and professional development
Contractor Growth Network logo

Contractor Growth Network

Our mission is simple: to build confidence in businesses. We believe design-focused contractors deserve a marketing approach that not only attracts referral-quality leads but truly reflects the quality and craftsmanship they deliver. We aim to be the go-to marketing partner for top contracting companies looking to become household names in their communities.

Founded in 2017
Charlotte, North Carolina, USA
13 employees (8 in marketing)

Salaries

Posted range

$55K/yr – $70K/yr

Taken straight from the job posting.

See all Contractor Growth Network salaries

Marketing Team

Marketing Team Size
7 (54% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
6.1K
Traffic Source Mix
Search
29.1%
Direct
46.4%
Referral
6.2%
Social
16.7%
Paid
1.5%

Headcount Trend

Current headcount: ~13
Contractor Growth Network logo

Leads & SEO Analyst

Contractor Growth Network · Charlotte, NC · Hybrid