Leads & SEO Analyst

Charlotte, NC (Hybrid)

$55K/yr – $70K/yrMid Level2+ years expFull time

Posted 22 hrs ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end local and on-page SEO for contractor clients, driving organic growth, lead generation, and data-driven optimization across dashboards and reports.

  • Translate performance into actionable recommendations for SEO and CSMs
  • Own reporting narratives and ensure accuracy across client accounts

Job Description

Responsibilities

  • Conduct on-page audits and optimize client sites across technical and content elements
  • Track and analyze organic traffic, keyword rankings, and conversion data to guide strategy and measure results
  • Troubleshoot site speed, crawlability, indexation, and overall site health for local contractor websites
  • Support local SEO efforts including citation building, local listing accuracy, and consistency checks using BrightLocal — contractor clients are inherently local businesses and local search is critical to their pipeline
  • Analyze keyword performance and recommend content updates or new topics to improve search visibility
  • Keep all client accounts accurately maintained and SEO deliverables properly archived — completeness and accuracy are non-negotiable in this role
  • Monitor and analyze client lead data inside CGN's proprietary client portal on an ongoing basis
  • Review ad performance across Google Ads and Meta — tracking delivery, spend pacing, and conversion trends
  • Identify trends and flag anomalies early — before they become client problems
  • Surface optimization opportunities to the SEO team and CSMs with clear, actionable recommendations

Requirements

  • 2–4 years of experience in SEO, digital marketing analytics, or paid media — ideally with exposure to both execution and reporting. You work well independently, manage multiple clients without dropping details, and know how to turn data into a clear story.
  • Hands-on SEO fundamentals — you can diagnose crawl issues, optimize on-page elements, and track keyword performance without a checklist
  • Local SEO fluency — you understand how local search works and why it matters for service-area businesses
  • Fluency with the tools: Google Search Console, Google Analytics (GA4), Ahrefs, BrightLocal, and Screaming Frog
  • Paid media literacy — you understand how Google Ads and Meta campaigns are structured and how to read delivery and performance data
  • Report-building experience — GA4, Looker Studio, Tableau, or similar
  • CRM experience — Salesforce, HubSpot, or similar
  • Strong analytical instincts — you spot trends and anomalies before they surface as problems
  • Clear written communication — your summaries are concise, specific, and easy to act on
  • Excel and Google Sheets comfort — pivot tables, performance tracking, data organization

Preferred

  • Experience in home services, remodeling, or contractor marketing is a plus.

Benefits

  • 25 PTO days + 11 paid federal holidays (36 total paid days off per year)
  • 401(k) with up to 4% company match
  • CGN covers 50% of health and dental premiums + fully covers life insurance
  • Vision coverage and paid parental leave
  • Full-time in our Charlotte office for the first 90 days, then hybrid — 3 days in-office
  • Ongoing investment in certifications and professional development
Contractor Growth Network logo

Contractor Growth Network

Our mission is simple: to build confidence in businesses. We believe design-focused contractors deserve a marketing approach that not only attracts referral-quality leads but truly reflects the quality and craftsmanship they deliver. We aim to be the go-to marketing partner for top contracting companies looking to become household names in their communities.

Founded in 2017
Charlotte, North Carolina, USA
13 employees (8 in marketing)

Traffic Signals

Monthly Visitors
6.1K
Traffic Source Mix
Search
29.1%
Direct
46.4%
Referral
6.2%
Social
16.7%
Paid
1.5%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
7 (54% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
2