Leader, Event Marketing - North America

Responsibilities

• We are seeking a dynamic and commercially minded professional with high energy and exceptional organizational and communication skills to set the standard for JCI events North America and lead a team in delivering meaningful, in-person experiences.
• This role serves as the North America leader for strategic customer engagement, leveraging events and experiences as a business platform to accelerate growth, deepen customer relationships, strengthen market position, and create measurable commercial impact.
• Manage 3-5 direct reports to lead the strategy, planning, and execution of customer, partner, and industry events that advance business objectives, strengthen stakeholder relationships, and drive growth.
• Partner across marketing, sales, product, field, and executive teams to develop event objectives, create meaningful audience experiences, deliver and measure business impact, and ensure alignment with organizational priorities.
• Areas of Focus: Strategic Planning; Customer, Prospect Experience; Commercial Impact; Cross Functional, Agency and Team Leadership.

Requirements

• 10+ years of progressive experience across marketing and events in B2B.
• Strong familiarity with lead generation management, sales funnel and CRM/Salesforce.
• Data-driven decision maker with focus on measurable outcomes.
• Exceptional organization and project management skills.
• High comfort level “going to gemba” and engaging with customers and colleagues in the field.
• Bachelor’s degree in related field required
• Master's degree a plus (Business, Marketing, Communication, etc.)
• The role requires a senior marketing leader who will partner with the business and the VP Marketing Americas and manage 3-5 direct reports.

Preferred

• Demonstrated knowledge and experience leveraging AI to drive effective marketing outcomes and operational efficiency.
• Track record of working with field sales to implement sales enablement and marketing programs.
• Familiarity with lean and continuous improvement methodologies (e.g., 80/20, Kaizen).

Benefits

• Competitive salary
• Paid vacation/holidays/sick time
• Comprehensive benefits package including 401K, medical, dental and vision care
• On-the-job/cross training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy