Lead, Upstream Marketing, IZERVAY

Responsibilities

• Independently own the development and execution of integrated upstream marketing strategies designed to increase awareness, identification, diagnosis, and referral of GA patients among Optometrists and Comprehensive Ophthalmologists.
• Lead development of customer segmentation, targeting, positioning, messaging, and tactical plans across upstream healthcare professional audiences.
• Create customer-centric messaging and educational resources that support recognition of GA, appropriate diagnosis, patient conversations, and timely referral to Retina specialists.
• Develop and execute annual personal promotion strategies, including visual aids, leave-behinds, customer engagement tools, and field communications that support effective customer interactions.
• Lead non-personal promotion strategy and execution across digital, email, online, social, website, and other omnichannel engagement platforms.
• Partner with Commercial Operations and Omnichannel teams to design customer journeys and optimize promotional performance across channels.
• Lead planning, content development, and execution of peer-to-peer educational initiatives designed to improve disease awareness and referral confidence among eye care providers.
• Partner with Medical Affairs and Market Development to identify educational gaps and develop programs that address unmet customer needs.
• Support speaker bureau strategy by identifying educational opportunities, developing customer-focused content, and partnering with external experts to deliver impactful programs.
• Develop and execute congress strategies for key ophthalmology and optometry meetings, including exhibit planning, customer engagement activities, sponsorship opportunities, and insight gathering initiatives.

Requirements

• Bachelor's Degree in Business, Marketing, Life Sciences, or related discipline.
• 7+ years of experience within the pharmaceutical, biotechnology, medical device, or healthcare industries.
• 4+ years of progressive responsibility in pharmaceutical or healthcare marketing with demonstrated success developing and executing healthcare professional marketing initiatives.
• Demonstrated ability to independently lead complex marketing initiatives, make strategic recommendations, and deliver results with high degree of autonomy.
• Experience developing integrated marketing campaigns across personal and non-personal promotional channels.
• Strong strategic thinking skills with demonstrated ability to translate customer insights into effective marketing strategies and business actions.
• Experience leading cross-functional projects in a matrixed environment.
• Excellent communication, presentation, organizational, and project management skills.
• Strong analytical skills with the ability to leverage data and customer insights to drive decision-making.
• Demonstrated ability to influence stakeholders and deliver results without direct authority.

Preferred

• MBA or advanced degree.
• Optometry, Ophthalmology, Retina marketing experience strongly preferred
• Demonstrated depth in either personal promotion & field-facing HCP marketing, or non-personal promotion, omnichannel strategy, and digital customer engagement, with the ability to contribute across both.
• Experience supporting disease awareness, diagnostic, patient identification, or referral-focused initiatives.
• Experience developing omnichannel and digital customer engagement strategies.
• Experience with congress planning and execution.
• Experience supporting speaker programs and peer-to-peer educational initiatives.
• Experience working with agency partners and managing external vendors.
• Knowledge of the ophthalmology and optometry customer landscape.

Benefits

• Medical, Dental and Vision Insurance
• Generous Paid Time Off options, including Vacation and Sick time, plus national holidays including year-end shut down
• 401(k) match and annual company contribution
• Company paid life insurance
• Annual Corporate Bonus and Quarterly Sales Incentive for eligible positions
• Long Term Incentive Plan for eligible positions
• Company fleet vehicle for eligible positions
• Referral bonus program