Lead Strategist (Ads & Funnels) for Coaches & Courses

USA (Remote)

Salary Not AvailableSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and shape strategy across funnels and campaigns, drive full-funnel audits, and lead a small pod of account managers to deliver consistent client results.

  • Growth leadership: Own strategy across coaching/course ecommerce funnels, audits, and optimization to hit KPIs.
  • Team & client impact: Mentor Account Managers and maintain high client satisfaction while identifying performance gaps and driving testing.

Job Description

Responsibilities - Guiding high-level strategy across funnels and campaigns - Conduct full-funnel audits (sales page, email sequence, funnel page, ad account, ad creative and copy) - Review and approve ad copy and creative developed by Account Managers - Provide strategic direction on media buying, creative testing, and funnel optimization - Ensure KPIs and performance targets are met across all accounts - Support onboarding and development of new Account Managers - Monitor overall client experience and ensure high satisfaction - Identify gaps in performance, strategy, or operations and address - Communicate with Training Director on gaps or additional support needed - Attend bi-weekly Monday team meetings - Attend weekly leadership meetings - Drive initiatives to improve retention, results, team performance - Report on monthly retention and overall account performance - Oversee and support a pod of Account Managers (each min 4 clients) - Client Strategy & Performance: develop and guide strategies across coaching, courses, e-commerce - Analyze account performance and provide actionable recommendations - Build trusted partnership with clients - Continuously identify opportunities to improve results through testing and optimization - Lead, mentor, and support Account Managers in strategy and execution - Foster team culture of ownership, accountability, high standards Requirements - 6+ years of Facebook and Instagram ads experience (preferably in the course creator and coaching space) - Experience managing over $10M in ad spend (individually or through a team) - Proven ability to analyze data and drive strategic decisions - Experience leading or supporting a team, ideally in a remote environment - Strong organizational and prioritization skills - High standards for performance, client results, and team collaboration Nice to have - Experience working with coaching or course creators - Proven track record of driving client retention and growth Benefits - 21 days PTO per year - Unlimited "flex" time - Fully remote - Direct access to leadership - Monthly continued education opportunities - (Note: health insurance not offered at this time)
The Ad Girls logo

The Ad Girls

MEET THE AD GIRLS...>> An all-girl Facebook & Instagram advertising agency that just gets you and your business>> One that doesn’t do BS or icky bro-marketing tactics>> AND one that drives predictable and profitable results in a suuuper simple wayWe do the ads thing, so you can do your thing.

Founded in 2020
New York, New York, USA
10 employees (5 in marketing)

Traffic Signals

Monthly Visitors
782
Traffic Source Mix
Search
20.8%
Direct
58.4%
Referral
5.1%
Social
14.4%
Paid
1.2%

Headcount Trend

Current headcount: ~10

Marketing Team

Marketing Team Size
5 (50% of company)