Lead Specialist, Social Media & Influencer Marketing (Events) - TEMP/CONTRACTOR at Torrid | City of Industry, CA | $39/hr – $43/hr

Torrid

Lead Specialist, Social Media & Influencer Marketing (Events) - TEMP/CONTRACTOR

City of Industry, CA (Hybrid)

$39/hr – $43/hrSenior Level5+ years expContract

Posted 2 months ago

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Job Summary

Own end-to-end social and influencer activation for live events, with strong emphasis on real-time storytelling and post-event assets.

Social strategy and event campaigns spanning live events, activations, and brand moments.
Influencer sourcing, activation, and measurement with clear content guidelines.
On-site production and rapid post-event distribution across social channels.

Job Description

Responsibilities

Lead the development and execution of social media strategies supporting live events, experiential activations, conferences, sponsorships, community programs, and brand moments.
Create social-first event campaigns that drive awareness, registrations, attendance, engagement, and post-event amplification.
Oversee event content planning, live coverage, real-time storytelling, and post-event content distribution.
Lead influencer and creator strategy, including sourcing, recruitment, negotiations, activation, and performance measurement.
Cultivate relationships with creators, talent managers, agencies, and industry partners.
Develop influencer briefs, content guidelines, and activation plans.
Define KPIs and measurement frameworks for social media and influencer initiatives.

Torrid

Torrid is the ultimate retail destination for fashion apparel, accessories, swimwear and lingerie specifically made for the stylish woman who wears sizes 10 to 30. Our exclusive collections are designed to fit her flawlessly, inspiring her to feel confident and sexy—with no apologies.Torrid is the fastest growing plus-size brand in fashion. We currently have over 5,000 associates and over 600 stores in the US and Canada, with more opening every day. Our brands regularly grab headlines in the fashion press and national news. As our company continues to expand, so does our need for fiercely creative, passionate individuals who aren’t afraid to challenge the status quo in the fashion industry.At Torrid we're committed to cultivating a welcoming, inclusive and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success.Learn more about our current opportunities and how you can make a difference at TorridCareers.com!

Founded in 2001

Rowland Heights, California, USA

4.5K employees (189 in marketing)

www.torrid.com