Lead Social Media Manager at GitLab Inc | USA | $115K/yr – $194K/yr

GitLab Inc

Lead Social Media Manager

USA (Remote)

$115K/yr – $194K/yrSenior Level8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own developer focused social content across multiple platforms, align themes with events and product launches, and drive engagement with engineers and technical decision makers.

Content Calendar & Platform Management: Own publishing across LinkedIn, X, Instagram, and YouTube and schedule with Sprout Social.
Technical Content for Developers: Create tutorials, code tips, and developer education with the Advocacy and engineering teams.
Analytics & Advocacy: Track engagement, generate regular performance reports, and amplify employee and executive voices.

Job Description

Responsibilities

Content Calendar Management: Create, maintain, and execute comprehensive social media content calendars across all platforms
Coordinate content scheduling and publishing using Sprout Social
Ensure consistent posting cadence and optimal timing for our audiences
Plan content themes around developer events, product releases, and industry trends
Manage content approval workflows and deadlines
Technical-Focused Content Creation: Develop technical content that resonates with software developers, engineers, and technical decision-makers
Create tutorials, code snippets, technical tips, and developer-focused educational content
Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
Collaborate with engineering teams to highlight technical innovations and features
Platform Management & Optimization: Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube

Requirements

8+ years of social media marketing experience in a B2B SaaS or Software company
Experience creating content for technical or developer audiences
Proven experience with social media management tools, specifically Sprout Social
Track record of managing content calendars and meeting publishing deadlines
Proficiency in Sprout Social for content scheduling, monitoring, and reporting
Basic understanding of developer tools, programming concepts, and technical terminology

Preferred

Basic understanding of developer tools, programming concepts, and technical terminology
Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
Collaborative mindset and experience working with technical teams
Self-motivated with ability to work independently

GitLab Inc

4.1 Glassdoor

GitLab is the Intelligent Orchestration Platform where software teams and their AI agents stay in flow to amplify their capacity for innovation. Together, they automate repetitive tasks to plan, build, secure, test, deploy and maintain software. With GitLab, software teams spend less time on coordination overhead and more time on the next big idea.GitLab Duo Agent Platform provides AI agents that automate tasks across the software lifecycle. Agents handle code generation, security analysis, code review, CI/CD troubleshooting, and custom workflows — while teams maintain control through enterprise governance.Build what's next with us. Explore open roles and join our talent community: https://about.gitlab.com/jobs/

Founded in 2014

San Francisco, California, USA

3.4K employees (278 in marketing)

about.gitlab.com/?utm_medium=social&utm_source=linkedin&utm_campaign=profile

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