Responsibilities

• Set and elevate the creative bar for all in-house social content, ensuring work is platform-native, culturally relevant, and creatively ambitious.
• Champion a social-first creative approach, shaping how ideas are conceived, developed, and executed specifically for social platforms.
• Bring real-time trends, cultural signals, and audience insights into creative thinking and decision-making.
• Inspire fresh thinking and experimentation while maintaining a consistent, recognizable brand voice.
• Lead work through the full creative cycle—from ideation and concepting through execution, and launch.
• Apply strong project management skills to plan workflows, manage timelines, prioritize resources, and keep projects moving efficiently.
• Balance speed and quality, ensuring the team can respond to cultural moments while delivering polished, thoughtful creative.
• Partner closely with strategy, production, and cross-functional teams to align on goals and deliverables.
• Lead, motivate, and mentor a team of social creatives, fostering an environment of trust, collaboration, and creative growth.
• Provide clear direction, feedback, and encouragement to help team members strengthen their craft and confidence.

Requirements

• 2+ years of experience managing and mentoring creative teams, including leading projects that deliver high-quality work on time and against performance objectives.
• 3–4 years of experience in social media, creative, or content-focused roles.
• Demonstrated experience developing and executing social-first creative for major platforms with measurable impact (e.g., driving engagement, reach, shares, completion rates, or audience growth).
• Proven ability to translate cultural moments, trends, or insights into creative executions that outperform benchmarks or contribute to brand or business goals.
• Strong creative leadership skills with the ability to inspire, motivate, and guide teams toward high-quality, social-first creative output
• Excellent project management and organizational skills, with the ability to lead work from concept through execution
• Deep understanding of social platforms, formats, and audience behavior
• Chronically online with sharp instincts for trends, culture, and emerging creative opportunities
• Exceptional written and verbal communication skills with a strong grasp of tone, voice, and storytelling
• Proven ability to craft clear, compelling, and inspiring creative briefs and PowerPoint decks, using storytelling to translate strategy, insights, and cultural context into powerful creative direction

Preferred

• Familiarity: Familiarity with social performance, listening, or insights tools is a plus.