Lead, Social Media at Brex | San Francisco, CA | $174K/yr – $217K/yr

Brex

Lead, Social Media

San Francisco, CA (On-site)

$174K/yr – $217K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own Brex's social narrative across X and LinkedIn, turning product and engineering stories into scalable content, with real-time community engagement and cross-functional storytelling that drives brand growth.

Growth & narrative ownership: social strategy, evergreen content engine, and a high-frequency publishing cadence.
Audience & engagement: real-time community interaction with founders, customers, and influencers to build affinity.
Cross-functional storytelling: collaborate with PMM, Comms, Brand, and Design to translate complex topics into compelling narratives and activations.

Job Description

Develop and own Brex’s social media and content strategy across X (Twitter), LinkedIn, and emerging platforms (Reddit, YouTube and TikTok) — driving reach, engagement, and influence
Create and maintain a scalable, evergreen content engine that blends product education, thought leadership, customer stories, and culture
Build and manage a robust content calendar that connects campaign work with platform-native, high-frequency publishing
Engage with our growing community in real time, especially founders, customers, and influencers — building affinity through authentic interaction
Write, edit, and oversee high-performing social content, from sharp threads to timely replies, visual storytelling, and brand POV
Collaborate with PMM, Comms, Brand, and Design to translate complex ideas (data, product, engineering, etc) into compelling narratives
Partner with Data, PR and Content Design teams to activate in trending tech/AI new topics on social using brex-data powered insights
Track performance, analyze insights, and optimize content and engagement strategy based on what resonates
Proactively identify opportunities for storytelling across the business — from customer wins to product breakthroughs to cultural moments to trending tech/AI news
Lead and develop a Social Media Associate, fostering growth and craft development

Have 5+ years of experience in social, content, or editorial roles — ideally in fintech, SaaS, or high-growth tech
Bring strong editorial instincts and content taste, with a portfolio of social or thought leadership work
Understand how to blend short-term tactics with long-term brand building
Are fluent in the language and nuance of tech and fintech social (X, LinkedIn) — you know who’s who and what’s working
Know how to write sharp, tailored content across formats — from polished posts to reactive replies
Are a natural community builder — engaging, responding, and creating space for conversation
Have experience translating company goals into content strategy that supports business outcomes
Are data-informed but taste-driven — you love dashboards, but lead with instinct
Can operate at all levels — from building content systems to engaging 1:1 with execs or replying in the moment
Thrive in a high-output, high-trust team where strategy and execution go hand in hand

Have built a brand’s social presence from early stage to scale
Have experience and/or understanding of founder/fintech/AI social conversations and thought leaders (primarily on X)
Have experience creating content around news or trending topics in the founder/tech/AI space
Have developed or ghostwritten content for a founder or exec
Have worked on community-led campaigns or social-first product launches

Brex

3.8 Glassdoor

Brex is the intelligent finance platform, combining the world’s smartest corporate card with integrated expense management, banking, bill pay, and travel. Over 35,000 companies, including Anthropic, SeatGeek, and Atari, use Brex to spend smarter and move faster.

Founded in 2017

San Francisco, California, USA

1.7K employees (97 in marketing)

brex.com

68% recommend to a friend

70% CEO approval