Responsibilities

• Lead the strategic planning, development , and execution of 365-day social marketing programs across multiple digital channels
• Develop and implement social content strategies that maximize consumer engagement, brand relevance, and audience growth
• Create and oversee social-first storytelling, creative campaigns, branded content, and consumer experiences
• Provide creative direction and content leadership aligned with real-time sports culture and basketball events
• Collaborate with cross-functional teams including Brand Marketing, Creative, Sports Marketing, Consumer Insights, and Regional Marketing teams
• Manage social content calendars and seasonal campaign execution across global digital platforms
• Identify emerging social media trends, platform innovations, creator opportunities, and cultural moments
• Leverage consumer insights, performance analytics, and social listening data to optimize content effectiveness
• Partner with agencies, creators, production teams, and media partners to execute high-impact campaigns
• Develop measurement frameworks, reporting strategies, and optimization plans to evaluate campaign performance

Requirements

• 7–9+ years of professional experience in Digital Marketing, Social Media Marketing, Content Strategy, or Creative Marketing
• 5+ years of experience in Social Media Strategy and Creative Direction
• Proven track record developing social content for highly visible consumer-facing brands
• Experience leading end-to-end social campaigns from concept development through execution and reporting
• Strong understanding of basketball culture, sports marketing, and real-time content creation
• Experience working with cross-functional marketing and creative teams in fast-paced environments
• Demonstrated success managing agency partners, creators, production teams, and external vendors
• Experience creating content strategies across Instagram, X (Twitter), and other major social platforms
• Bachelor’s Degree preferred but not required

Preferred

• Experience translating live sporting moments, athlete narratives, and product stories into compelling social-first content experiences
• Experience with creator partnerships
• Knowledge of basketball culture and real-time content creation as a bonus