Lead, SMC Advertiser Growth (Brand Ads)

Responsibilities

• Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
• Plan, test and scale programs to grow adoption of business solutions across Snap’s platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
• Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
• Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
• Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
• Drive communication and influence a broad range of stakeholders including executives.

Requirements

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field
• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs.
• Experience designing and scaling programs across multiple geographies.
• Strong analytical and data-driven decision-making skills.
• Ability to adapt to changing priorities and is comfortable with ambiguity.
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus.
• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.

Preferred

• Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Passion for structured problem solving, developing / testing hypotheses, and modeling.
• Direct experience with brand ad measurement methodologies, including brand lift studies
• Passion for change, Snapchat, and creativity!

Benefits

• Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!