Responsibilities

• Guide enterprise search direction across SEO, GEO, AEO, and AIO, leveraging agency expertise and internal priorities
• Translate agency strategy into clear priorities, roadmaps, and execution requirements across Digital Products & Experiences
• Establish best practices and standards for search optimization across teams
• Act as the internal point of alignment across Product, Content, and Analytics teams
• Ensure search is embedded in product launches, campaigns, and digital experiences
• Technical SEO
• - Ensure organic health of web properties by maintaining crawlability, indexability, and site performance
• - Lead and interpret technical SEO, GEO, AEO, AIO audits, including site speed, internal and external linking, schema, sitemaps, and robots.txt
• - Partner with Product and Engineering teams to prioritize and deliver SEO-related development work
• - Oversee deployment of SEO/AIO-driven technical enhancements across the site

Requirements

• Education Requirements
• - High School Diploma or Equivalent Required
• Experience Requirements
• This position typically requires a minimum of 8 years of relevant experience. In addition, the successful candidate will have demonstrated the following: - Strong expertise in SEO strategy, technical SEO, and content optimization - Experience managing SEO agencies, vendors, and enterprise SEO tools - Proven ability to translate data and search insights into actionable business recommendations - Strong cross-functional collaboration skills with Technical, Product, and Marketing partners - Experience operating in complex, enterprise digital ecosystems
• Note: The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

Benefits

• We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here .