Responsibilities

• Signal Strategy & Optimization Layer: Define and evolve the company’s north star signal framework by capturing, transforming, and activating high-quality intent signals, shifting from lagging conversions to leading indicators while driving experimentation to improve platform learning and bidding efficiency.
• Audience Management Platform: Build and scale a first-party audience intelligence system, including advanced segmentation, automated audience creation, governance models, and real-time syncing infrastructure to enhance targeting precision and operational efficiency.
• Platform Signal Integrations (Meta, Google, TikTok): Own end-to-end signal integration strategies across major ad platforms, defining event hierarchies, optimizing signal quality and compliance, and shaping how algorithms interpret and act on company data.
• Closed-Loop Optimization System: Develop and manage a continuous Signal → Model → Decision → Feedback loop, ensuring alignment between internal measurement and platform signals while enabling real-time optimization, model retraining, and incrementality validation.
• Cross-Functional Leadership: Act as the accountable owner across Product, Data Science, Engineering, and Marketing, influencing senior stakeholders and driving a test-and-learn approach that prioritizes evidence-backed innovation before scaling solutions.
• This role owns the signal, audience, and data layer of that system end-to-end.

Requirements

• 6–8+ years in Product Management, with meaningful experience in Ad-Tech, Growth, or ML-driven systems
• Proven track record of owning 0→1 and 1→N platforms — not just features — with clear before-and-after business impact
• Strong product intuition paired with analytical rigor: you can hold a strategic vision and a data model in your head simultaneously and know when to trust each
• AI-native by default LLMs, AI coding assistants (Cursor, Copilot, or equivalent), and automation are part of your daily workflow, not aspirational tools
• Hands-on experience with conversion tracking, signal transmission, and attribution: you have personally configured a CAPI integration, designed an event deduplication scheme, and engineered a signal hierarchy
• Privacy and compliance fluency: GDPR, CCPA, iOS signal loss, and their practical implications for signal coverage, audience eligibility, and match rates
• Experience working with ML and Data Science teams on model-driven products: you can co-own model design, review feature engineering, and challenge modelling decisions with informed questions

Benefits

• Competitive hourly rate, 401K company match that vests immediately upon participation, & team bonus opportunities
• Generous PTO and flexible attendance policy
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain